Senior Manager, Entegra/GPO Segment Marketing

Unit Description

Entegra Procurement Services is a subsidiary of Sodexo and part of a global procurement network that manages more than $36 billion in spend for food, services and supplies, and serves more than 120,000 purchasing sites throughout the United States alone. Entegra Procurement Services provides procurement management for multi-unit clients in industries including seniors, leisure, hotels, and restaurants. We deliver procurement solutions that drive operational effectiveness and innovative products and services.

Entegra has an exciting opportunity for a Senior Manager, Segment Marketing which will be responsible for all aspects of marketing that supports the distributor and regional sales teams. This is a virtual position, and the candidate may reside anywhere in the U.S.  Preferred industry experience: Restaurants, Hotels, Food Distribution/Supply.

The Sr. Manager, Segment Marketing will assist in the development and execution of Entegra’s strategic segment marketing plans to deliver measurable value to the organization.  They will develop the strategic marketing plans in alignment with a standardized business planning model and support the deployment and ongoing evolution of additional resources and programs: procurement-based offers, procurement educational resources, client specific business solutions, client service journey offers and internal employee.  This role will be the liaison with Supplier Engagement to deploy programs that drive supplier volume, deliver value to and engage clients.  It will create content, lead gen campaigns and sales enablement for their assignment segment.  While partnering with stakeholders in sales and others in marketing, this position will ensure that their segment has compelling content that accelerates the buying process for prospects to improve engagement for clients.  Content should also help to improve Entegra’s digital footprint and increase leads through the digital channel for the restaurant and lodging categories.  This Senior Manager, Segment Marketing will be the subject matter expert in their assigned category.  They will monitor competitors, client activity, associations, etc. and provide regular insight to stakeholders.

Primary Duties & Responsibilities:

• Writes and executes the distributor and regional sales annual strategic marketing plans.
• Drives new business revenue for the regional sales teams through the development and execution of lead generation campaigns, sales enablement, promotions, and initiatives.
• Improves client engagement and retention through the development and execution of programs to increase CUR (contract utilization) for distributor clients and regional clients.
• Stay abreast of research and market trends for assigned segment. Keep assigned stakeholders abreast of competition, innovations and issues that impact assigned segment.

The ideal candidate will possess the following knowledge and skills: 

• Strong lead generation experience with an understanding of the digital marketing sales funnel, buyer’s journey and digital strategies to drive leads and client engagement.
• Experience in Marketing Automation Platforms like Pardot, Salesforce, Content Management Systems, Social Media, Google AdWords and Google Analytics preferred.
• Strong verbal and written communication skills.
• Proven success in managing complex projects and delivering results with flawless execution required.
• Strong problem-solving skills with positive solution-oriented approach.
• Goal driven, self-motivated, curious and innovative.
• Strong interpersonal skills and ability to work collaboratively within and across functions.
• Experience in any of the following industries are a plus: Restaurants, Hotels, Entertainment, Distribution/Supply
• Experience with other Group Purchasing Organizations or food distribution companies is preferred but not mandatory. 
• Strong digital experience with an understanding of lead generation strategies is required.
• Demonstrated experience is constructing and executing on marketing plans to drive revenue is required.

Preferred functional experience:

• Bachelors degree is mandatory with a concentration in marketing preferred. Master’s degree is a plus.
• 7 years’ management experience in marketing or communications required.

At Sodexo, we believe every employee should have the resources to be their best. As part of our overall rewards, we offer benefits programs designed to help you maintain a healthy lifestyle including health, dental and vision insurance. We also offer other benefits like paid time off, financial and savings programs, 401k, and access to our employee assistance program and other discounts. Click here for more information about Sodexo’s Benefits.Not the job for you? At Sodexo, we offer executive careers that lead our business in Corporate, Schools, Universities, Government and Agencies, Healthcare, Personal and Home Health Services, Senior Living, Sports and Leisure, and Benefits and Reward Services. Positions are located across the United States. Continue your search for Executive positions.Working for Sodexo:How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.

What We Offer

Sodexo offers fair and equitable compensation, partially determined by a candidate's education level or years of relevant experience. While the budgeted range for the position is posted, Sodexo salary offers are based on a candidate's specific criteria, like experience, skills, education and training.

Position Summary

This role is a member of the Entegra Marketing Team reporting to the Senior Director, Entegra Marketing.

The Sr. Manager, Marketing- Distribution & Regional is responsible for all aspects of marketing that supports the distributor and regional sales teams. Specifically, this role:

• Writes and executes the distributor and regional sales annual strategic marketing plans.
• Drives new business revenue for the regional sales teams through the development and execution of lead generation campaigns, sales enablement, promotions, and initiatives.
• Improve client engagement and retention through the development and execution of programs to increase CUR (contract utilization) for distributor clients and regional clients.
• Stay abreast of research and market trends for assigned segment. Keep assigned stakeholders abreast of competition, innovations and issues that impact assigned segment.

Assist in the development and execution of Entegra strategic segment marketing plans to deliver measurable value to the organization. Develop the strategic marketing plans in alignment with a standardized business planning model (initiative planning, resource readiness, deployment, measurement).  Support the deployment and ongoing evolution of additional resources and programs to include procurement-based offers, procurement educational resources, client specific business solutions, client service journey offers and internal employee. - 40%

Liaison with Supplier Engagement to deploy programs that drive supplier volume, deliver value to and engage clients. - 20%

Create content, lead gen campaigns and sales enablement for assigned segment. Partnering with stakeholders in sales and others in marketing, ensure that assigned segment has compelling content that accelerates the buying process for prospects or improves engagement for clients. Content should also help to improve Entegra digital footprint and increase leads through the digital channel for the restaurant and lodging categories. - 30%

Become SME in assigned category. Monitor competitors, client activity, associations, etc. within assigned category. Provide regular insight to stakeholders - 10%

Qualifications & Requirements

Basic Education Requirement - Bachelor’s Degree or equivalent experienceBasic Functional Experience - 3 years

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.

Salary : $36 - $0