What are the responsibilities and job description for the MARKETING SPECIALIST position at SOLTECH?
We are seeking a versatile and proactive Marketing Specialist to join our team. In this role, you will support a wide range of marketing initiatives, including email campaigns, social media management, content creation, and contact database management. Youll play a key role in supporting brand awareness, audience engagement, and lead generation through multi-channel marketing efforts. This position requires a mix of strong writing skills, organization, and creativity to execute campaigns effectively. You will work closely with the marketing director to ensure cohesive and impactful marketing strategies. Primary Responsibilities : Email Marketing Campaign Management : Use HubSpot to design, build, segment, and deploy email marketing campaigns. Content Creation : Write engaging email copy, source visuals, and coordinate approval for creative assets. Database Management : Maintain data accuracy with routine clean-ups, segmentation, and contact list growth initiatives. Reporting : Measure and analyze email performance, providing actionable insights to optimize campaigns and improve metrics. Collaboration : Coordinate with the sales team to update contact lists and integrate efforts with CRM tools like HubSpot and ZoomInfo. Social Media Marketing Work with Marketing Director to develop a results-driven social media strategy to enhance brand presence. Create and curate engaging posts, including copy, video, and image-based content. Ensure a unified voice and visual identity across all social channels. Stay informed on industry trends and monitor social media performance. Track key metrics and prepare performance reports to inform future strategies. Content Creation Writing : Develop high-quality content such as blogs, case studies, eBooks, and newsletters. Visual Assets : Design or source images and visuals to support marketing initiatives. Requirements : Bachelors degree in Marketing, Communications, or a related field. 2 years of experience in marketing, with a focus on email, content, and / or social media. Must have experience managing a company's LinkedIn page Excellent writing, editing, and communication skills. Proficiency with marketing tools; HubSpot, Canva, Photoshop. Strong understanding of social media platforms and content creation tools. Able to work on multiple projects simultaneously and meet deadlines. A collaborative, self-starter attitude with attention to detail. About SOLTECH : SOLTECH is a leading national technology company based in Atlanta. Driven by a steadfast commitment to integrity, strong company values, and customer centricity, SOLTECH has achieved national recognition and success. For more than 25 years, SOLTECH has been part of the thriving technology community, and has been recognized by The Atlanta Journal-Constitution as a Top Workplace, as well as one of the Best & Brightest Companies To Work For In The Nation. With a team of exceptional engineers, designers, and strategists, SOLTECH has consistently delivered cutting-edge custom software applications, technology consulting services, and IT staffing solutions that address complex business challenges. Join us on our quest to make the world a better place by bringing to life innovative software solutions that make our lives easier, safer, healthier, and more productive. If you are an IT professional searching for your next career opportunity, we look forward to matching your expertise and interests with a position where you can thrive. Learn more about SOLTECH careers at https : / / soltech.net / working-for-soltech /