Director of Sales

Sonesta Simply Suites Denver Federal Center- Lakewood, CO

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Job Description Summary

The Director of Sales (DOS) develops and implements sales strategy of the hotel to ensure that occupancy, average daily rate and market share goals are achieved. The DOS will work directly with the Executive Team to identify specific strategies and tactics to drive revenue according to the hotel’s seasonal demand. The DOS will work with Sonesta’s Marketing, Revenue Management, and Sales teams to leverage national brand strategies at the local level.

Responsibilities

• Deliver on the promise of Sonesta Service in all interactions with guests and clients.
• Manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel.
• Develop and maintain relationships with key clients in order to produce extended stay room sales by regularly selling hotel rooms through direct client contact at their place of business.
• Create room allocation and pricing strategies for all Local Negotiated Accounts, collaborating with the General Manager and Regional Revenue Manager for counsel as needed.
• Achieve budgeted revenues and personal / team sales goals, maximizing profitability within all areas of responsibility.
• Participate in the preparation of the annual departmental operating budget, hotel sales and marketing plan, and other assigned financial plans which support the overall objectives of the hotel.
• Produce regular reports and sales forecasts.
• Work as part of the senior leadership team of the hotel to positively impact the effectiveness of the operation of the hotel.
• If managing other Sales employees, hire and evaluate the appropriate sales people for the hotel, directing the day-to-day activities of the team, planning, organizing and assigning work, developing and communicating strategies and goals.
• Create, train, and motivate those responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
• Advise staff of formal policies and procedures.
• Manage all human resources-related actions in accordance with Company rules and policies.
• Independently create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, and increase business volume during off-peak periods.
• Monitor sales activities and performance to ensure actual sales exceed the established revenue plan.
• Analyze current / potential market and sales trends.
• Coordinate all activities to maintain and increase revenue and market share through added business volume and increased rates.
• Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients.
• Develop and maintain positive relationships with officials and representatives of local community groups.
• In coordination with General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to Corporate Communications as necessary.
• Prepare Weekly / Monthly reporting on account, individual, segment, and tier production.
• Act as “Manager on duty” as required.
• Attend Evening Social and Breakfast events as a representative of the management team of the hotel and to prospect for additional sales leads.
• Ensure compliance with federal, state and local laws regarding health, safety, and alcohol services.
• Perform other duties as assigned.

Qualifications

Pay and Benefits

Pay range is $72,000 - $82,000 annually. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills and job specific experience / overall experience.

We offer a variety of benefits to our employees including :

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.

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Salary : $72,000 - $82,000