GTM Consumer Insights Analyst

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start : initially between offices in Boston & Santa Barbara, and now with additional offices in Seattle. This role can be done from anywhere in the United States or Canada - any of our offices, or remotely from home. It's about impact, not location.

LI-Remote

Go-To-Market Strategy (GTM), Insights & Analytics demonstrates a measurable, material impact on business outcomes and informs how we elevate the consumer and professional experience with a deep understanding of our audience and customers. Our global, interdisciplinary team includes insight leaders, data scientists, and business analysts to power a data-driven GTM organization. In this role on the Consumer Insights team you will build and execute consumer and professional (B2B) research programs to bring insights to the forefront of decision-making. You will accomplish this by scoping, executing, analyzing, and delivering primary research insights while overlaying secondary research and data from strategic partners and internal sources to drive key business decisions across the organization.

What You'll Do

Develop and implement GTM research projects to help launch and mature our products and services

Scope, execute, analyze, and deliver primary research while overlaying secondary research and data from strategic partners and internal sources to build a story and point of view

Execute consumer, market, and category trends research and competitive research to help inform strategy and planning

Create exceptional relationships with internal and external teams at all levels, communicate effectively to influence and inspire action, present strategic, data-driven recommendations to senior leaders, and manage third party research partner relationships

Collaborate cross-functionally with global and regional GTM teams, Brand, Marketing, Product, Finance, Customer Experience, and other insights and data teams.

What You'll Need

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Basic Qualifications

Experience in customer insights / market research, client or agency side (3 years)

Experience in conducting primary research, quantitative and qualitative approaches such as brand tracking, concept testing, path to purchase, and price elasticity

Experience managing projects or programs from data development, analysis, recommendations, and implementation across the organization

Preferred Qualifications

An excellent writer, verbal communicator and presenter with refined interpersonal skills

A keen eye for the details, a passion for identifying insights, and telling stories with data including data visualization

Ability to synthesize qualitative and quantitative data to develop meaningful insights and connect to relevant and actionable business opportunities

Demonstrate critical thinking with a commercial and strategic mindset

Empathetic and analytical, skilled at understanding and advocating for your ideas and the ideas of others

Bias for action

Comfort with navigating ambiguity

Bonus Points for :

Experience as a program or project manager

Experience using consumer insight platforms, dashboarding / visualization tools (e.g., Tableau), statistical software (e.g., SPSS) recommended, not required

A strong understanding of and / or passion for consumer electronics, audio and video entertainment, and the technology industry

Bachelor's degree in Marketing, Marketing Research, Psychology, Social Sciences, or related field

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship : Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between :

86,000 and $95,200

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including :

Medical, Dental, and Vision Insurance

A 401(k) plan with company matching and immediate vesting

An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

80 hours of sick time upon hire, refreshed annually

Up to 12 paid holidays per calendar year

12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy

Company-paid Disability, Life, and AD&D Insurance

Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

Mental health benefits to support your holistic well-being

A generous employee discount program & Sonos Radio HD - on us!

For a holistic overview of our benefits, please visit sonosbenefits.com .

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

Notice to U.S. Job Applicants : Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Follow the links to review the EEO is the Law poster and its supplement . Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.

Salary : $86,000 - $95,200