What are the responsibilities and job description for the Influencer Outreach Specialist position at Sorry Papi Tour?
Company Overview:
Sorry Papi Tour is a groundbreaking movement founded by ambitious, young Latina women, dedicated to creating an empowering space for women through music and dance. Our nationwide tour breaks barriers in the traditionally male-dominated music industry, showcasing an ALL-FEMALE lineup, including DJs, performers, vendors, and production teams. We aim to empower women through unforgettable experiences.
Role Overview:
This is a full-time, on-site role for an Influencer Outreach Specialist. You will be responsible for key influencer marketing tasks, including outreach, relationship management, social media marketing, and public relations to promote the tour and engage with our community.
Key Responsibilities:
- Research & Identification: Identify potential influencers aligned with our brand values and target audience across platforms such as Instagram, TikTok, and YouTube.
- Influencer Outreach: Craft personalized outreach messages, effectively communicating our mission and collaboration opportunities.
- Relationship Management: Build and maintain strong, lasting relationships with influencers, ensuring ongoing communication and collaboration.
- Campaign Coordination: Assist in planning and executing influencer marketing campaigns, setting clear goals, timelines, and deliverables.
- Performance Tracking: Monitor and analyze influencer campaign performance, providing detailed reports on reach, engagement, and ROI.
- Trend Analysis: Stay updated on market trends, emerging influencers, and evolving social media strategies to enhance outreach efforts.
- Collaboration: Work closely with the marketing team to align influencer partnerships with broader company initiatives.
Key Qualifications:
- Expertise in Influencer Marketing and Social Media Marketing
- Strong skills in Public Relations and Sales
- Networking abilities to build strong influencer relationships
- Experience in event promotion and management
- Excellent written and verbal communication skills
- Passion for empowering women and promoting diversity
- Bachelor’s degree in Marketing, Communications, or related field
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Influencer Marketing, Influencer Outreach, Social Media Marketing, Public Relations, Event Promotion, Women Empowerment, Relationship Management, Campaign Coordination, Market Trends, Diversity Promotion.