What are the responsibilities and job description for the Director of Marketing and External Affairs position at Southern Arkansas University Tech?
JOB
The Director of Marketing and External Affairs at SAU Tech is responsible for planning, developing, and managing strategic communications, marketing, public relations, and legislative advocacy efforts. This position oversees brand management, advertising, event promotion, crisis communications, and external partnerships. The Director ensures effective, timely, and impactful communication across all channels and manages initiatives that advance the College's mission and reputation.All SAU Tech employees are expected to demonstrate excellence in interpersonal behaviors and be committed to effective collaboration with colleagues. Joining the SAU Tech family requires a commitment to creating and cultivating caring environments through the intentional inclusion of all staff in student success efforts. The policy of Southern Arkansas University Tech is to comply with all federal and state nondiscrimination, equal opportunity and affirmative action laws, orders, and regulations. The College will not engage in discrimination or harassment against any person because of race, color, religion, sex, national origin, ancestry, age, marital status, pregnancy, disability, sexual orientation, unfavorable discharge from the military, status as a disabled veteran or a veteran of the Vietnam era. Discrimination is prohibited by Title VI and Title VII of the Civil Rights Act of 1064, as amended, Title IX of the Education amendments of 1972, and Sections 503 and 504 of the Rehabilitation Act of 1973, and the Americans with disabilities Act of 1990, including all subsequent amendments and administrative regulations adopted thereunder by the Department of Education. This nondiscrimination policy applies to admissions, employment, and access to and treatment in the various programs and activities of the College.
EXAMPLE OF DUTIES
Essential Functions Strategic Marketing and Communication •Develop and implement marketing and communication strategies that align with SAU Tech’s mission and recruitment goals. •Oversee College-wide campaigns to promote programs, services, and events to internal and external stakeholders. •Serve as the primary editor for external publications, ensuring consistency and professionalism in messaging and branding. •Manage content creation for digital platforms, publications, press releases, and promotional materials. •Provide comprehensive marketing and public relations support for college events, including planning, design, and distribution of promotional materials. •Assist with building and maintaining relationships with local, state, and federal legislators. •Serve as the point of contact for media during crises, coordinating statements and updates in collaboration with college leadership. •Maintain and enforce SAU Tech’s brand identity, including logos, style guidelines, and promotional items. •Ensure consistency in branding across all digital and print materials. •Oversees Photography and Media Production •Provide photography services for events, publications, and marketing needs, including editing and production. •Ensure the accuracy and relevance of content across college websites and digital platforms. •Manage the College’s social media accounts, developing campaigns to increase visibility and engagement. •Build and maintain partnerships with community organizations, businesses, and media outlets. •Oversee the operations of KCAC 89.5 radio station and helps to coordinate the schedule for special guests. •Performs other duties as assigned.
SUPPLEMENTAL INFORMATION
Application cannot be completed and submitted using a mobile device.Background check is required.SAU Tech offices are to be well-lit with artificial light.Deadline for first consideration is December 10, 2024.
The Director of Marketing and External Affairs at SAU Tech is responsible for planning, developing, and managing strategic communications, marketing, public relations, and legislative advocacy efforts. This position oversees brand management, advertising, event promotion, crisis communications, and external partnerships. The Director ensures effective, timely, and impactful communication across all channels and manages initiatives that advance the College's mission and reputation.All SAU Tech employees are expected to demonstrate excellence in interpersonal behaviors and be committed to effective collaboration with colleagues. Joining the SAU Tech family requires a commitment to creating and cultivating caring environments through the intentional inclusion of all staff in student success efforts. The policy of Southern Arkansas University Tech is to comply with all federal and state nondiscrimination, equal opportunity and affirmative action laws, orders, and regulations. The College will not engage in discrimination or harassment against any person because of race, color, religion, sex, national origin, ancestry, age, marital status, pregnancy, disability, sexual orientation, unfavorable discharge from the military, status as a disabled veteran or a veteran of the Vietnam era. Discrimination is prohibited by Title VI and Title VII of the Civil Rights Act of 1064, as amended, Title IX of the Education amendments of 1972, and Sections 503 and 504 of the Rehabilitation Act of 1973, and the Americans with disabilities Act of 1990, including all subsequent amendments and administrative regulations adopted thereunder by the Department of Education. This nondiscrimination policy applies to admissions, employment, and access to and treatment in the various programs and activities of the College.
EXAMPLE OF DUTIES
Essential Functions Strategic Marketing and Communication •Develop and implement marketing and communication strategies that align with SAU Tech’s mission and recruitment goals. •Oversee College-wide campaigns to promote programs, services, and events to internal and external stakeholders. •Serve as the primary editor for external publications, ensuring consistency and professionalism in messaging and branding. •Manage content creation for digital platforms, publications, press releases, and promotional materials. •Provide comprehensive marketing and public relations support for college events, including planning, design, and distribution of promotional materials. •Assist with building and maintaining relationships with local, state, and federal legislators. •Serve as the point of contact for media during crises, coordinating statements and updates in collaboration with college leadership. •Maintain and enforce SAU Tech’s brand identity, including logos, style guidelines, and promotional items. •Ensure consistency in branding across all digital and print materials. •Oversees Photography and Media Production •Provide photography services for events, publications, and marketing needs, including editing and production. •Ensure the accuracy and relevance of content across college websites and digital platforms. •Manage the College’s social media accounts, developing campaigns to increase visibility and engagement. •Build and maintain partnerships with community organizations, businesses, and media outlets. •Oversee the operations of KCAC 89.5 radio station and helps to coordinate the schedule for special guests. •Performs other duties as assigned.
SUPPLEMENTAL INFORMATION
Application cannot be completed and submitted using a mobile device.Background check is required.SAU Tech offices are to be well-lit with artificial light.Deadline for first consideration is December 10, 2024.