What are the responsibilities and job description for the Director of Marketing - SWFC position at Southwestern Companies?
ABOUT THE COMPANY :
Established in Nashville in 1855, Southwestern Family of Companies is one of the largest and oldest private corporations in Tennessee comprised of family member companies across a range of industries, all with the shared goals of building people and positively impacting communities worldwide. We carry a special reverence for our heritage and work with intentional responsibility to preserve our legacy for those who will come after us. Southwestern's mission is to invest in purpose-driven people who are inspired to build principle-guided businesses that impact the world. We help people develop the skills and character they need to achieve their goals in life. Ultimately, we strive to positively impact the people and communities we serve worldwide.
JOB SUMMARY :
The Director of Marketing develops and implements marketing strategies related to digital marketing and branding, web presence and design, public relations, social media, market research, product marketing and engagement, as well as lead generation and sales enablement. This position is responsible for brand planning and development of marketing programs to support the various businesses within the Family of Companies. The Director of Marketing reports to the Vice President of Marketing and provides excellent service to team members and customers, and demonstrates the overall company values while supporting the mission.
JOB DUTIES AND RESPONSIBILITIES :
- Supervise, train, and mentor staff. Identify professional development opportunities and provide performance feedback on an ongoing basis.
- Develop comprehensive marketing plans and build out supporting marketing automations to reach business objectives
- Direct and implement advertising and promotional activities
- Responsible for creating, designing and editing publication marketing pieces
- Ensure that media and collateral pieces are consistent with each company's brand standards and voice
- Create campaigns, messages and content that optimize business strategies through social, digital, email, events and conferences
- Lead product marketing efforts to help increase customer engagement and retention
- Provide strategic and tactical leadership in all creative areas. Manage and lead print and on-line advertising, paid media, email marketing, website management, and marketing collateral
- Responsible for brand management to include all logos and designs as well as template designs to ensure consistency across multiple platforms
- Analyze target market information to identify and recommend effective marketing approaches
- Prepare effective advertising campaigns based on market research
- Assist in management of the marketing operating budget
- Build relationships with business partners, stakeholders and vendors
- Optimize and report on campaign successes and provide insights based on the findings
- Identify new and emerging strategies to increase brand awareness that will lead to business growth
- Perform other duties as assigned
REQUIRED QUALIFICIATIONS :
