What are the responsibilities and job description for the Director of Ecommerce position at Sparklers.US?
E-Commerce Director
Location : Hialeah, FL 33010
Monday to Friday | 9 : 00 AM – 5 : 00 PM
Full-Time Position
About Us
We are the leading provider of party supplies in America, specializing in weddings, birthdays, gender reveals, and more. We operate across multiple e-commerce platforms and marketplaces, providing exceptional products and customer service.
We are the leading provider of party supplies in America, specializing in weddings, birthdays, gender reveals, and more. We operate across multiple e-commerce platforms and marketplaces, providing exceptional products and customer service.
Job Overview
We are seeking a dynamic and experienced E-Commerce Marketing Director to lead our online marketing initiatives. This role is pivotal in driving our e-commerce strategy, enhancing our brand presence, and maximizing sales through digital channels. The ideal candidate will possess a strong understanding of e-commerce platforms, digital marketing trends, and consumer behavior, enabling them to create effective marketing campaigns that resonate with our target audience.
Duties
- Develop and execute comprehensive e-commerce marketing strategies to drive traffic, engagement, and conversions on our online platforms.
- Oversee the management of content across various digital channels, ensuring consistency in brand messaging and alignment with overall marketing goals.
- Conduct in-depth market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Collaborate with cross-functional teams including product development, sales, and customer service to enhance the customer journey and optimize the online shopping experience.
- Utilize analytics tools to monitor campaign performance, track key metrics, and generate reports that inform decision-making.
- Create compelling copy for website content, email marketing campaigns, and social media posts that engage customers and drive sales.
- Manage the use of content management systems (CMS) for website updates and product listings.
- Leverage Adobe Creative Suite for designing visually appealing marketing materials that align with brand standards.
- Implement SEO best practices to improve organic search visibility and enhance website traffic.
- Stay updated on industry trends and emerging technologies to continuously improve e-commerce strategies.
Qualifications
Why Join Us?