What are the responsibilities and job description for the Director of Ecommerce position at Sparklers?
E-Commerce Director Job Overview
We are seeking a dynamic and experienced E-Commerce Marketing Director to lead our online marketing initiatives.
This role is pivotal in driving our e-commerce strategy, enhancing our brand presence, and maximizing sales through digital channels.
Key Responsibilities:
- Develop and execute comprehensive e-commerce marketing strategies to drive traffic, engagement, and conversions on our online platforms.
- Oversee the management of content across various digital channels, ensuring consistency in brand messaging and alignment with overall marketing goals.
- Conduct in-depth market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Collaborate with cross-functional teams including product development, sales, and customer service to enhance the customer journey and optimize the online shopping experience.
- Utilize analytics tools to monitor campaign performance, track key metrics, and generate reports that inform decision-making.
Requirements:
- Proven experience in e-commerce marketing or digital marketing roles with a strong portfolio of successful campaigns.
- Proficiency in content management systems (CMS) and familiarity with HTML/CSS for website management.
- Strong analytical skills with experience using analytics tools to derive insights from data.
- Excellent copywriting skills with a keen eye for detail in creating engaging content.
