Website Marketing Manager- B2B

Description

LOCATION: Hybrid in Boulder, Colorado (3 days per week in office - Tuesday, Wednesday & Thursday. Lunch will be provided!)

Spectra Logic is a leader in data management and data storage solutions, providing innovative products that help businesses manage, preserve, protect, and defend their data. Our offerings include tape storage, file and object storage, and comprehensive data management software. We are committed to delivering high-quality, reliable, and scalable solutions to help organizations efficiently manage, migrate, and store long-term data with features that make it ransomware resilient.

Spectra Logic is seeking an experienced Website Marketing Manager - B2B to manage the day-to-day operations of its corporate website, including information architecture, content strategy, SEO, performance monitoring, and troubleshooting. You will collaborate closely with internal teams and external developers to ensure a smooth and optimized user experience. The ideal candidate is a well-rounded individual who is proficient in the content and user experience aspects of web management, with a strong focus on project management, overall strategy, conversion optimization, and web analytics.

Responsibilities:

• Website Content Management: Perform website content updates, create landing pages, and develop messaging/copy to ensure consistency with brand and marketing goals.
• Project Management: Manage website projects, working closely with designers, developers, and marketing colleagues to implement updates and new features.
• SEO & Performance Optimization: Lead SEO strategy and execution to ensure content is optimized for search rankings and organic traffic growth.
• User Experience (UX) & Information Architecture (IA): Ensure the website is intuitive, engaging, and optimized for conversion by monitoring user behavior and making recommendations for improvements.
• Marketing Campaign Support: Collaborate with campaign, content and MarTech colleagues to create landing pages, campaign tracking, and web-based assets that drive lead generation.
• Web Analytics & Reporting: Monitor website performance, engagement, and conversion rates using Google Analytics and other tools, providing insights, recommendations and tactical execution of enhancements.
• Cross-Functional Collaboration: Work with internal teams and external agencies to align website efforts with broader marketing, branding, and product positioning strategies.
• Website Maintenance & Best Practices: Manage content updates and website refreshes to ensure consistency, accessibility (WCAG compliance), and brand alignment.
  
  
  

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 5-7 years of experience in website management. Must have experience in the B2B data storage, software, or related technology sectors.
• Proven proficiency with content management systems (e.g., WordPress, Elementor) and some familiarity with web development technologies (HTML, CSS, JavaScript).
• Strong knowledge of SEO best practices and experience with tools like Google Analytics, SEMrush, or Moz.
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• Excellent communication and collaboration skills, with the ability to work cross-functionally across teams.
• Analytical mindset with the ability to interpret web performance data and translate it into actionable improvements.
• Familiarity with marketing platforms including Microsoft Dynamics 365 and Sales Enablement platforms including Highspot a plus.
  
  
  

COMPENSATION: Base salary range: $85,000 to $125,000. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, experience, and location. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and/or individual results achieved.

BENEFITS:

Spectra provides a casual work environment and a compensation structure that rewards contribution and hard work. Our comprehensive benefits package includes:

• Medical, dental and vision insurance
• 401K with matching
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Short-term and long-term disability insurance
• Employee Assistance Program
• Paid vacation, holidays, and sick time
• Educational reimbursement
• Hybrid work, in office Tuesday/Wednesday/Thursday
  
  
  

WHY SPECTRA?

Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting, and defending the world’s data. Spectra offers a challenging, flexible, and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. Work out on your own or with our trainer at one of the on-campus gyms; enjoy a people first work culture and grow in your career with peers second to none.

Applications will be accepted on an ongoing basis, until the requisition is closed.

Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.

• Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.