What are the responsibilities and job description for the Digital Marketing & E-Commerce Manager position at Spherion?
We are seeking an experienced Digital Marketing & E-Commerce Manager to lead and optimize our online marketing initiatives, ad campaigns, and product promotions across multiple e-commerce platforms. This role requires a strong analytical mindset, strategic ad spend management, and the ability to pivot marketing strategies based on real-time data and inventory levels. The ideal candidate will have proven experience in budgeting, digital advertising, e-commerce platforms (BigCommerce & Amazon), and cross-functional collaboration. This is an opportunity to play a critical role in driving revenue growth and brand visibility through performance-driven digital marketing strategies.Responsibilities : Develop, implement, and optimize data-driven ad campaigns across platforms, ensuring cost-effective results and high ROI.Continuously monitor and adjust ad spend based on performance analytics and budget constraints.Leverage platforms like Google Ads, Meta (Facebook & Instagram) Ads, and Amazon Ads to drive traffic and conversions.Conduct A / B testing to refine ad creatives, messaging, and targeting for maximum impact.Track key performance metrics (KPIs) such as CPC, CTR, ROAS, and conversion rates to drive informed decisions.etitors.Provide weekly and monthly performance reports with actionable insights for leadership.Coordinate with the inventory and operations team to ensure marketing efforts align with stock availability.Manage product visibility and advertising efforts on BigCommerce and Amazon, ensuring a seamless online shopping experience.Monitor product inventory levels to determine when to start, pause, or adjust campaigns based on availability.Work closely with the Production Manager and other departments to forecast demand and prevent overspending on unavailable products.Oversee pricing strategies and promotional campaigns to optimize sales volume and profitability.Maintain a comprehensive marketing budget, ensuring all expenditures align with financial goals.Establish interdepartmental relationships to streamline workflows and improve marketing efficiency.Collaborate with sales, operations, and production teams to align marketing strategies with company objectives.Provide regular reporting on marketing performance, ad spend, and e-commerce sales insights to leadership.Manage email marketing campaigns, including audience segmentation, content development, and automation.Optimize website content and product pages for SEO and user experience.Develop and maintain a content calendar for organic and paid marketing efforts.Stay updated on industry trends, competitive analysis, and emerging digital marketing technologies.Working hours : 8 : 00 AM - 5 : 00 PMSkills : Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot).Knowledge of SEO best practices and content optimization.Familiarity with marketing automation and CRM systems.Experience in PPC bid strategy and e-commerce marketplace expansion.Education : BachelorsExperience : 4-7 yearsQualifications : 3 years of experience in digital marketing, e-commerce, and paid advertising.Strong expertise in Google Ads, Meta Ads, and Amazon Advertising.Experience managing budgets and optimizing ad spend for efficiency and high ROI.Proficiency in BigCommerce, Amazon Seller Central, and e-commerce analytics tools.Ability to track ad performance metrics, adjust campaigns, and drive conversion rates.Strong analytical skills with experience in Google Analytics and marketing data interpretation.Experience in inventory-based marketing and demand forecasting.Exceptional communication and collaboration skills for cross-functional teamwork.Apply today! #wka123Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion. Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Spherion, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact Callcenter@spherion.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Spherion offers a comprehensive benefits package, including health, and an incentive and recognition program (all benefits are based on eligibility).key responsibilitiesDevelop, implement, and optimize data-driven ad campaigns across platforms, ensuring cost-effective results and high ROI.Continuously monitor and adjust ad spend based on performance analytics and budget constraints.Leverage platforms like Google Ads, Meta (Facebook & Instagram) Ads, and Amazon Ads to drive traffic and conversions.Conduct A / B testing to refine ad creatives, messaging, and targeting for maximum impact.Track key performance metrics (KPIs) such as CPC, CTR, ROAS, and conversion rates to drive informed decisions.etitors.Provide weekly and monthly performance reports with actionable insights for leadership.Coordinate with the inventory and operations team to ensure marketing efforts align with stock availability.Manage product visibility and advertising efforts on BigCommerce and Amazon, ensuring a seamless online shopping experience.Monitor product inventory levels to determine when to start, pause, or adjust campaigns based on availability.Work closely with the Production Manager and other departments to forecast demand and prevent overspending on unavailable products.Oversee pricing strategies and promotional campaigns to optimize sales volume and profitability.Maintain a comprehensive marketing budget, ensuring all expenditures align with financial goals.Establish interdepartmental relationships to streamline workflows and improve marketing efficiency.Collaborate with sales, operations, and production teams to align marketing strategies with company objectives.Provide regular reporting on marketing performance, ad spend, and e-commerce sales insights to leadership.Manage email marketing campaigns, including audience segmentation, content development, and automation.Optimize website content and product pages for SEO and user experience.Develop and maintain a content calendar for organic and paid marketing efforts.Stay updated on industry trends, competitive analysis, and emerging digital marketing technologies.experience4-7 yearsskillsExperience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot).Knowledge of SEO best practices and content optimization.Familiarity with marketing automation and CRM systems.Experience in PPC bid strategy and e-commerce marketplace expansion.qualifications3 years of experience in digital marketing, e-commerce, and paid advertising.Strong expertise in Google Ads, Meta Ads, and Amazon Advertising.Experience managing budgets and optimizing ad spend for efficiency and high ROI.Proficiency in BigCommerce, Amazon Seller Central, and e-commerce analytics tools.Ability to track ad performance metrics, adjust campaigns, and drive conversion rates.Strong analytical skills with experience in Google Analytics and marketing data interpretation.Experience in inventory-based marketing and demand forecasting.Exceptional communication and collaboration skills for cross-functional teamwork.educationBachelors
