What are the responsibilities and job description for the Brand Advocate - Heaven's Door position at Spirit Investors?
Job Title: Brand Advocate - Heaven's Door
Location: Multiple
Type: Contract
Salary: Retainer Performance Bonuses
About Heaven's Door
Heaven's Door is a unique collection of American Whiskeys developed in collaboration with the legendary Bob Dylan. Our portfolio represents a perfect blend of art and craftsmanship, offering a collection of rich stories and flavors to be cherished and shared. Inspired by Dylan’s own iron gate sculptures, each bottle of Heaven's Door is not just a drink but a piece of art, inviting enthusiasts into a world of refined taste and creative spirit.
The Role
As a Brand Advocate for Heaven's Door, you will embody the spirit and values of our brand, engaging both trade professionals and consumers to enhance brand visibility, drive sales, and foster loyalty. This position is designed for someone with a passion for whiskey, an entrepreneurial mindset, and the ability to authentically connect and communicate with diverse audiences.
Key Responsibilities
- Brand and Category Advocacy: Become an ambassador of Heaven’s Door, mastering product knowledge and competing brands to effectively advocate for our whiskey.
- Sales and Market Activation: Work closely with sales teams and accounts to increase brand presence and achieve KPIs including volume sold, new accounts, menu placements, and consumer events.
- Education and Training: Educate and inspire bartenders, mixologists, and consumers through engaging training sessions, tastings, and events.
- Relationship Building: Cultivate and maintain relationships with key on-premise and off-premise trade professionals in your market.
- Event Execution: Plan and execute impactful brand events, tastings, and educational sessions that align with our marketing calendar and sales objectives.
- Reporting and Administration: Provide detailed reports on market activities, competitor insights, and progress towards goals.
Ideal Candidate
- Experience: Proven track record in the beverage industry, preferably within the whiskey category. Previous experience as a brand ambassador, bartender, or in a related field is preferred.
- Network: Established network within the on-premise trade, including bartenders and mixologists.
- Communication: Exceptional verbal and written communication skills, with the ability to engage and educate diverse audiences.
- Personality: Outgoing, with a genuine passion for whiskey and storytelling. Ready to "open new doors" and introduce Heaven's Door to new fans and enthusiasts.
- Flexibility: Willing to work flexible hours, including evenings and weekends, to host and attend events.
- Travel: Ability to travel within your designated market.
Benefits
- Competitive part-time salary with performance-based bonuses.
- Flexible working hours to balance your passion and life.
- Opportunity to work with one of the most innovative and rapidly growing whiskey brands.
- Extensive training and development opportunities.
- A supportive and dynamic team environment.
How to Apply
Please send your resume, a cover letter explaining why you would be a perfect fit for Heaven's Door, and any relevant portfolio or examples of previous brand advocacy work.
