REGIONAL MARKETING MANAGER

Join the 30-year-old Company; turned Start-Up, making waves in Hospitality!

With Home Offices in Los Angeles Waikiki, Springboard Hospitality has reinvented itself from a successful 30-year legacy in small-scale hospitality management with a focus on 150 rooms or less to launch its next 30 years (and beyond) as the leader in independent branded lifestyle hotels.

Be a part of our diverse team where we value innovative thinkers from diverse experience that help define a new intersection of bold ideas & problem solvers.

With properties in now 14 U.S. states, Springboard Hospitality is known for seamlessly navigating vital asset operations, from marketing management and human resources to revenue generation, food and beverage, and more. Collectively we emphasize the importance of progressive innovation as an integral component to our success.

We believe that we have untapped potential to create innovative hotel experiences for our guests, colleagues and owners. We promote work environments where individuality is recognized and encouraged to put forth our best selves each & every day. We have identified five key pillars that encompass our company’s vision and culture. These five pillars are…

PERSONALIZED > INDEPENDENT > DYNAMIC > CONNECTED > COLLABORATIVE

Regional Marketing Manager

More efficiency. More innovation. More edge.

Position:                                        Regional Marketing Manager (Central East)

Reports to:                                    Director, Field Marketing

Location:                                       Remote

Job Description:

You’ll play an integral part in putting the properties first, ensuring they have the tools and resources to be as successful as possible.  As the ‘voice of the property,’ the Regional Marketing Manager will be the main point of contact for all things marketing at a portion of our hotels ensuring marketing strategies are properly implemented, executed, and ultimately deliver on desired KPIs.  You’ll also have the opportunity to help us shape the future of the field marketing structure by assisting with process, workflow and efficiencies.  But of course, not without the support of your partner in crime, the HQ Marketing team.

VITAL SUPERPOWERS

You’re equal parts a consultant and a doer. 

You’re confident, speak with conviction and can influence without authority.

You’re okay with guiding and teaching, but willing to roll up your sleeves when necessary.

You are self-motivated, seek to continually understand trends and evolve, thrive in a fast-paced environment, but love working with a close-knit group.

You manage dynamic tasks, diverse marketing projects with ease and strategic skill. 

Your experiences have led you to understand that there is an art science to the how and what a marketing leader is responsible for; the passion to understand and support the direction of the business and the importance of knowing how people drive the success of the company.  We are looking for a new teammate who is passionate about marketing, collaboration, and communication with the ability to think creatively and strategically to identify and resolve issues. You maintain awareness of trends influencing our business and bring forth innovative ideas solutions that drive customer awareness, and retention for both individual hotels/restaurants and the brand.  Your experience will drive how you approach this role, but you are always striving to learn more. Glasses are always half full to you and laughter is the best medicine.

ONGOING EVERYDAY TASKS

• Strategy:
  • Assist HQ Marketing Team in building out the framework for a successful field marketing structure.  Take on special projects in process and workflow that help improve efficiency.
  • As the voice of the property, relay challenges and opportunities to impact change.  Act as a filter for new initiatives and rollout timing.
• Account Management:
  • You’ll be the main point of contact for the properties and act as a conduit between field and the HQ Marketing team.
  • Onboarding of new EC members to the marketing department
  • Ensure that property teams are set up for success with access to necessary systems, information, and reporting.
  • Coordinate and manage monthly marketing meetings with each of the properties.  This includes setting agenda, compiling information such as reporting to review, recapping notes and following up on an outstanding action items.
  • Champion and audit the hotel teams use of marketing systems, partners, processes, practices, and reporting tools to identify areas of vulnerability/opportunities and use the insight to recommend strategies to leverage systems more expertly.
  • Visits to property upon request/as needed.
• Execution and implementation
  • In collaboration with HQ Marketing team, oversee property-level campaigns that align to critical business needs within annual business plans
  • Manage marketing plans/calendars for each property.
  • Coordinate content collection, production, and delivery of assets with appropriate partners in creative, digital, lifestyle and social.
  • Work closely with HQ Marketing team on communication and plans to rollout tests, initiatives, and programs
  • Partner with Digital Marketing Agencies and HQ Marketing team to measure success of campaigns.
• Other duties as assigned.

Job Requirements

EXPERIENCE:

• 5-7 years of progressive marketing experience; including producing marketing plans/campaigns that drive performance.
• Minimum of three (3) years within in a regional and/or Home Office capacity in overseeing multiple hotels, properties or business units
• Achieved a bachelor’s degree in marketing, communications or similar
• Experience in upper-upscale, independent, boutique or lifestyle hotels (preferred)
• Experience with B2C and B2B marketing
• Proficiency with digital marketing and traditional marketing
• Strong project management experience
• Incredibly skilled at customer and partner communications
• Excellent written and verbal communication skills
• Ability to prioritize effectively.
• Accountability and resourcefulness
• Meticulous attention to detail and organization

PHYSICAL ABILITIES:

• Endure various physical movements throughout the work areas, such as reaching, bending and stooping.
• Repetitive hand motion (typing) for extended periods of time.

OTHER EXPECTATIONS:

1. Abide by payroll policies, procedures and rules of conduct as stated in the Springboard Hospitality Associate Handbook.
2. Demonstrate a working knowledge of all company safety and security procedures.
3. Travel required: 15-20% (heavier in beginning with familiarization of properties, then more as needed)
4. Hours Required: Must primarily work during Springboard Hospitality business hours, Monday - Friday 8am - 5pm (PST), while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.

Salary : $100,000 - $110,000