What are the responsibilities and job description for the Sr. Manager, Performance Insights & Ops position at SROA Capital?
Become the newest member of our exciting team at SROA Capital as we redefine self-storage!
SROA Capital is a vertically integrated private equity real estate and technology platform. Our success is driven by a focused strategy of investing in self-storage on behalf of our principals and partners under the brand Storage Rentals of America. Currently, our portfolio comprises over 667 self-storage facilities totaling over 22 million square feet.
At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel.
The Senior Digital Marketing Finance & Operations Manager is responsible for extracting performance insights, developing internal reports, overseeing campaign tracking and conversion tagging, managing marketing budgets, and ensuring accurate accounting across all paid digital channels
Duties and Responsibilities
Data & Analytics Collaboration
- Partner with the analytics team to define data, dashboards and tracking requirements across all channels (SEO, SEM, Paid Social, Display/Programmatic, Email).
Budgeting & Financial Oversight
- Coordinate forecasting, invoicing and reconciliation for advertising expenditures, ensuring alignments with the department advertising and departmental P&L.
Campaign Tracking & Optimization
- Oversee campaign tracking by ensuring proper tagging and conversion measurement and analyze current campaign data to identify testing and optimization opportunities.
Reporting & Documentation
- Develop custom performance reports for internal stakeholders and leadership. Maintain comprehensive documentation for budgeting, forecasts, invoices, campaign tracking and tagging protocols.
Cross Functional Coordination
- Work with internal teams and external agencies on performance reporting, budgeting, and campaign optimization to drive process efficiencies.
Qualifications
- Bachelor’s degree in marketing, business, or a related field is preferred or equivalent work experience may be considered.
- Minimum 5 years of digital marketing experience with exposure to multiple platforms.
- Proficiency with project management tools (Jira, Asana, Trello, etc.).
- Exceptional quantitative, analytical, and problem-solving skills with advanced Excel proficiency.
- Strong attention to detail and organizational skills.
- Demonstrated ability to analyze workflows, identify inefficiencies, and implement improvements that enhance operational efficiency.
- Excellent communication skills to effectively relay performance insights and program needs.
- Highly analytical with experience in Google Analytics, Adobe Analytics, and data visualization tools.
SROA Offers:
- Competitive pay with bonus potential
- UKG Wallet – on-demand pay option
- 100% paid medical coverage options for employee-only
- Dental and vision plans for optimal care
- Eight (8) paid holidays
- Generous Paid Time Off (PTO), increasing with years of service
- Paid Maternity and Parental Leave for growing families
- 401(k) with substantial employer match and 100% immediate vesting
- Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
- GAP Insurance for added financial protection
- Employer-paid Life Insurance and Short-Term Disability coverage
- Long-Term Disability (LTD) coverage for added peace of mind
- Pet insurance – because your pets are family too
- Storage Discounts to help you declutter and organize
- Access to Voluntary Benefits for personalized coverage
- Learning and development opportunities to maximize your potential and excel in your career
- A great culture that values collaboration, innovation, and inclusivity
SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.
