General Manager - Distillery

Job Summary

We are seeking an experienced and dynamic General Manager to oversee all aspects of our distillery's operations. This role involves managing the daily business activities, including retail operations, customer engagement, Tours and tastings coordination and

venue bookings

, while ensuring a seamless and exceptional experience for our customers.

The General Manager will serve as the primary point of contact for various departments and external stakeholders, driving operational excellence and business growth. The ideal candidate will have experience leading a team and managing the daily operation of the business. They will be responsible for maintaining the standard of work from employees as well as onboarding and hiring new team members.

Key Responsibilities

Customer Engagement & Booking Coordination:

• Oversee and manage all tour and tasting bookings, ensuring an exceptional customer experience.
• Respond promptly and professionally to customer inquiries related to event bookings, coordinating details to align with customer expectations and facility capabilities.
• Collaborate with the marketing team to promote tours, tastings, and event offerings.
  
  

Retail Operations

• Manage the retail store, including inventory oversight, merchandising, and maintaining product stock levels.
• Train and lead retail staff to deliver outstanding customer service, meet sales targets, and maintain a welcoming environment.
• Analyze sales trends and implement strategies to maximize retail profitability.
  
  

Leadership & Scheduling

• Schedule and manage Quarterly Business Reviews (QBRs), ensuring all departments are aligned with business objectives and goals.
• Lead cross-functional teams by providing clear direction, fostering collaboration, and ensuring accountability.
• Develop staff schedules for tours, retail operations, and other customer-facing activities to ensure optimal coverage.
  
  

Event & Facility Coordination

• Work closely with the facilities and production teams to coordinate events and maintain the functionality of the venue.
• Ensure all spaces are prepared for tours, tastings, and events, meeting the highest standards of cleanliness and organization.
• Partner with external vendors and contractors to execute events successfully when necessary.
  
  

General Manager Duties

• Provide day-to-day leadership across all operational areas, ensuring business objectives are met or exceeded.
• Monitor budgets, control costs, and identify opportunities for revenue growth.
• Uphold compliance with all applicable laws and regulations, including health and safety standards.
• Act as the face of the distillery, representing the brand in community events and building relationships with key stakeholders.
  
  

Qualifications

• Proven experience in hospitality management, retail operations, or a similar leadership role within the distillery, winery, or brewery industry.
• Exceptional organizational and multitasking skills with a proven ability to manage diverse business functions.
• Strong interpersonal and communication skills to engage effectively with customers, staff, and stakeholders.
• Proficiency in scheduling tools, point-of-sale systems, and event management software.
• A customer-centric mindset with a passion for delivering high-quality experiences.
  
  

Preferred Qualifications

• Bachelor's degree in business administration, hospitality management, or a related field.
• Knowledge of distillery production processes and operations.
• Experience with marketing and promotions in a retail or tourism setting.
  
  

Compensation And Benefits

• Competitive salary commensurate based on experience.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Opportunities for professional growth and career advancement in a fast-paced, innovative environment.