What are the responsibilities and job description for the Senior Traditional Media Planner & Buyer position at Starmark?
We’re looking for new stars to join our self-motivated, super valuable and almost magically talented team. Starmark is proud to follow Agile methodology agency-wide, so if you’re passionate, curious and love BIG Ideas, we’d love to hear from you.
Senior Traditional Media Planner & Buyer
Develop and maintain media campaigns in traditional mediums such as out of home, print, radio and television that deliver the utmost results for our clients.
As an Agile Team We Value:
- Quick Daily Check-ins: facilitate collaboration, increase transparency, reduce noise, avoid waste
- Solid Planning: Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
- People Who Deliver: Media strategy and plans, campaign execution, insights and recommendations
- Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and client for success
Role Responsibilities:
- Strategize and create Media Opportunities/Plan that align with overall client objectives; coordinate with all media roles included in the plan
- Brainstorm and ideate innovative and technological ways to achieve client goals through owned and earned media
- Research media partners, vendors & outlets, including traditional, digital and custom media
- Provide the latest and the greatest in traditional media formats to our clients to get the best results
- Negotiate rates and media placements according to the approved media plan.
- Develop best practices within the media department to create automations, be efficient, save time and stay on top of trends
- Utilize the latest digital and cloud based platforms to manage media plans, assets, IOs, tracking, reporting and billing; ability to customize and maintain the platforms to create efficiencies
- Attend conferences, webinars, and training for new, innovating formats, vendors, and opportunities
- Weekly and Monthly Reporting: work with media analyst to create channel specific insights
- Client POVs, upon client request
- Budget stewardship, expense tracking and billing reconciliation
Expectations:
- Ability to work directly with client and team to build relationships.
- Balanced analytical and creative mindset.
- Strong written and verbal communication skills.
- Strong presentation skills
- Exceptional organizational skills.
- Ability to manage multiple projects in an Agile, deadline-driven environment.
- Ensure all campaigns stay on strategy and analytics are captured accurately.
- Maintain client budgets, workflows and status reports.
Requirements:
- South Florida candidates preferred - remote candidates must be able to travel
- Bachelor's degree in Communications, Advertising or Marketing
- 10 years experience in media or related advertising background
- Background running media for travel and hospitality and/or destination brands
- Advanced computer skills
- Math and analytical skills
- Attention to detail
- Ability to work in a fast paced environment
- Ability to communicate effectively with clients and team members
- Knowledge of Strata, a plus
- Knowledge of Data Warehouse, Dashboarding and reporting tools a plus
We offer paid time off, paid health benefits and flexibility to work from home.
Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL. Starmark is proud to follow Agile Methodology agency-wide and specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations. Starmark delivers fresh perspectives and smart thinking to ignite clients’ business. Then we reinvest the knowledge to maximize return. It’s Big Ideas. Bottom line.
