What are the responsibilities and job description for the Digital Marketing Specialist - Agent Marketing position at State Farm?
Overview
Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Responsibilities
We are currently seeking a highly skilled and experienced individual to join our Agent Marketing division as a Digital Marketing Specialist. The opening aligns to our digital and social function and focuses on improving agents’ digital enablement through marketing programs, initiatives and capabilities.
In this role, you will be responsible for planning, developing and executing comprehensive digital marketing strategies to enhance our online presence and drive brand awareness. The ideal candidate will possess a strong digital marketing skill set including expertise in display advertising, social media marketing, SEO/SEM, audio/video streaming platforms, and other emerging digital channels. You will analyze market trends, identify target audiences, and implement creative and data-driven campaigns to effectively reach and engage our target customers. Additionally, you will be responsible for monitoring and optimizing campaign performance, leveraging analytics tools to measure key metrics, and ensuring continuous improvement.
Qualifications
To be successful in this role, a minimum of 3 years of professional-level digital media expertise is required. Candidates should have a proven track record in driving successful digital marketing campaigns, a deep understanding of various digital platforms, and a passion for staying up to date with the latest industry trends. Strong analytical abilities, exceptional communication skills, and the ability to work collaboratively in a fast-paced environment are essential.
If you are a digital marketing expert who thrives in achieving performance outcomes, successfully works within cross-functional teams, is constantly innovating, and is looking to make a significant impact in a dynamic and growing organization, we encourage you to apply.
Because work-life-balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $85,889.38 - $109,494.69
Application deadline is expected to close on 02/11/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $97,601.56 - $124,425.79
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Responsibilities
We are currently seeking a highly skilled and experienced individual to join our Agent Marketing division as a Digital Marketing Specialist. The opening aligns to our digital and social function and focuses on improving agents’ digital enablement through marketing programs, initiatives and capabilities.
In this role, you will be responsible for planning, developing and executing comprehensive digital marketing strategies to enhance our online presence and drive brand awareness. The ideal candidate will possess a strong digital marketing skill set including expertise in display advertising, social media marketing, SEO/SEM, audio/video streaming platforms, and other emerging digital channels. You will analyze market trends, identify target audiences, and implement creative and data-driven campaigns to effectively reach and engage our target customers. Additionally, you will be responsible for monitoring and optimizing campaign performance, leveraging analytics tools to measure key metrics, and ensuring continuous improvement.
Qualifications
To be successful in this role, a minimum of 3 years of professional-level digital media expertise is required. Candidates should have a proven track record in driving successful digital marketing campaigns, a deep understanding of various digital platforms, and a passion for staying up to date with the latest industry trends. Strong analytical abilities, exceptional communication skills, and the ability to work collaboratively in a fast-paced environment are essential.
If you are a digital marketing expert who thrives in achieving performance outcomes, successfully works within cross-functional teams, is constantly innovating, and is looking to make a significant impact in a dynamic and growing organization, we encourage you to apply.
- Manages multiple/complex projects, successfully using project management tools and processes
- Vendor Management
- Exemplary presentation skillsets
- Must effectively work in a cross functional and matrixed organization
- Extremely strategic and analytical
- Strong initiative and attention to detail
- Works well in a team, yet also highly self-sufficient
Because work-life-balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
- Potential starting salary range: $78,081.25 - $99,540.63
- Starting salary will be based on skills, background, and experience
- High end of the range limited to applicants with significant relevant experience
- Potential yearly incentive pay up to 15% of base salary
- Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
- Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
- Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
- Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
- Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
- Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
- Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $85,889.38 - $109,494.69
Application deadline is expected to close on 02/11/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $97,601.56 - $124,425.79
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
- 401k Plan
- Health Insurance
- Dental/Vision plans
- Life Insurance
- Paid Time Off
- Annual Merit Increase
- Tuition Reimbursement
- Health Initiatives
Salary : $78,081 - $124,426
