What are the responsibilities and job description for the Social Media Engagement Coordinator position at State of Missouri?
This position will plan, develop, implement and manage strategies for all Lottery social media accounts – creating compelling content and giveaways to enhance marketing initiatives. This includes pitching ideas, creating monthly content decks and facilitating graphic and video requests.
This position will monitor activity, respond to all inquiries and actively engage with our player base. This position will also conduct drawings and fulfill prizes. Duties include analyzing engagement data, identifying social trends, reporting on each and making recommendations accordingly. This position is part of a team that interviews winners, writes news releases and edits various materials. The individual will also work in tangent with our web coordinator for website and mobile app updates via content management tools.
Applicant should know AP style, be proficient in Microsoft products and have a good working knowledge of Adobe Photoshop and Illustrator. The ability to shoot and edit video is preferred, but not required. Top candidates will be highly organized, have a detail-oriented work ethic and demonstrate exceptional writing and verbal communication skills.
Experience managing a brand on social channels, as well as a Bachelor's degree from an accredited college or university with a minimum of 15 earned credit hours in one or more of the following: Journalism, Communications, English, Public Relations, Advertising, Marketing, or a closely related field and two or more years of professional experience in public relations, advertising, marketing, or journalism preferred. (Additional qualifying experience may substitute on a year-for-year basis for deficiencies in the required education).
Human Resources
This position will monitor activity, respond to all inquiries and actively engage with our player base. This position will also conduct drawings and fulfill prizes. Duties include analyzing engagement data, identifying social trends, reporting on each and making recommendations accordingly. This position is part of a team that interviews winners, writes news releases and edits various materials. The individual will also work in tangent with our web coordinator for website and mobile app updates via content management tools.
Applicant should know AP style, be proficient in Microsoft products and have a good working knowledge of Adobe Photoshop and Illustrator. The ability to shoot and edit video is preferred, but not required. Top candidates will be highly organized, have a detail-oriented work ethic and demonstrate exceptional writing and verbal communication skills.
Experience managing a brand on social channels, as well as a Bachelor's degree from an accredited college or university with a minimum of 15 earned credit hours in one or more of the following: Journalism, Communications, English, Public Relations, Advertising, Marketing, or a closely related field and two or more years of professional experience in public relations, advertising, marketing, or journalism preferred. (Additional qualifying experience may substitute on a year-for-year basis for deficiencies in the required education).
Human Resources
