On-Premise Sales Representative

Description

I.             OBJECTIVE / GENERAL DESCRIPTION

The On-Premise Sales Representative will be responsible for driving sales growth in bars, restaurants, and other on-premise locations. This role involves building strong relationships with key accounts, promoting Stein products, and ensuring high levels of customer satisfaction. The ideal candidate will be proactive, results-driven, and have a passion for working in the beverage industry.

II.            PRIMARY DUTIES AND RESPONSIBILITIES:

• Call on all daily On-Premise accounts on assigned day to attain volume quotas by brand
• Build and maintain strong relationships with key decision-makers in on-premise account
• Adequate and accurate inventory levels.
• Proper rotation of both package and draught.
• New package and brand authorizations distribution
• Accomplish timely and productive execution of sales plans and promotions at retail by securing trade support via back bar displays, price promotions, special events, on-premise promotions and point of sale materials.
• Identify and develop new business opportunities within on-premise locations such as bars, restaurants, clubs, and hotels.
• Maintain and grow existing accounts to maximize sales revenue.
• Comply with Federal and State regulations concerning the sale and promotion of alcoholic beverages.
• Ensure proper and prompt handling of all customer problems/complaints.
• Ensure only fresh beer is in accounts.
• Attend special events.
• Deliver beer on an as needed basis when permitted
• Thorough knowledge of the entire Stein portfolio to sell all Stein brands
• Conduct tastings, training sessions, and product demonstrations to ensure customers are well-informed.
• Monitor and analyze market trends and competitors’ activities
• Attend bi-weekly General Sales Meetings to discuss sales goals, new products, incentive programs, etc.
• Work closely with internal teams, including marketing, distribution, and customer service, to ensure effective execution of sales strategies and campaigns.

Qualifications

QUALIFICATIONS:

• Education:

• High School diploma or equivalent.
• College credits or equivalent preferred.

• Experience/Requirements:
• Proven experience in on-premise sales or related fields (e.g., foodservice, beverage industry).
• Strong understanding of the local on-premise market, including trends and key players.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to build relationships and influence decision-makers.
• Self-motivated and results-oriented with the ability to work independently.
• Strong organizational and time-management skills.
• Knowledge of the beverage/foodservice industry and products (preferred).
• Must have valid drivers’ license and maintain an acceptable driving record.
• Must be able to bend, lift, sit squat and stand for prolonged periods of time.
• Must be at least 21 years of age.
• Maintain a neat, well-groomed appearance creating a favorable public image and maintain proper conduct.