What are the responsibilities and job description for the Hospice Marketer/Community Liaison position at Stillwater Hospice?
Job Title/Position: Marketing/Community Relations
Reports To: Executive Director/Marketing Director
Come join an amazing and growing team at Stillwater Hospice. At seven locations and growing Stillwater has succeeded in the end of life space by prioritizing team members within the organization. With second to none patient service and community dedication, Stillwater is the provider of choice in the communities in which we serve.
Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Essential Job Functions/Responsibilities
Position Qualifications
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Reports To: Executive Director/Marketing Director
Come join an amazing and growing team at Stillwater Hospice. At seven locations and growing Stillwater has succeeded in the end of life space by prioritizing team members within the organization. With second to none patient service and community dedication, Stillwater is the provider of choice in the communities in which we serve.
- Currently Interviewing**
Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Essential Job Functions/Responsibilities
- Understands and adheres to all laws, statutes and regulations regarding anti-kickback,lawful marketing activities (gifts and services), patient solicitation, and accurate marketingmaterials
- Assists the Executive Director/Administrator in establishing organization volume projectionsin the annual budget and in establishing allocations for the marketing department. Monitorsallocation of resources according to budgetary limitations
- Continuously conducts market assessments and develops a comprehensive marketing plandesigned to meet budgetary volume projections
- Employs marketing and promotional initiatives to achieve budgetary volume projections
- Establishes and maintains positive working relationships with current and potential referralsources
- Builds and monitors community, customer, payer and patient perceptions of StillwaterHospice as a high quality provider of services
- Provides leadership in strategic planning including identifying opportunities for additional orimproved services to address customer needs
- Maintains comprehensive working knowledge of Stillwater Hospice markets includinggovernment agencies, major payer groups, key referral sources, and competitor’s marketpositioning
- Maintains comprehensive working knowledge in the field of marketing and sharesinformation with appropriate organization personnel
- Maintains comprehensive working knowledge of community resources and assistscustomers in accessing community resources should services not be provided by StillwaterHospice
- Monitors and reports cost effectiveness of marketing efforts
Position Qualifications
- At least three (3) years’ experience in health care marketing management preferably in hospice care operations
- Ability to market aggressively and deal tactfully with customers and the community
- Knowledge of corporate business management
- Demonstrates good communications skills, negotiation skills, and public relations skills
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
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