What are the responsibilities and job description for the Paid Media Analyst position at Storable?
Paid Media Analyst
As a Paid Media Analyst, you will be instrumental in supporting our Growth Marketing (GM) team’s mission to drive paid traffic and enhance our brands visibility while meeting ROAS (Return on Ad Spend) targets. We are looking for a self-starter to work alongside our Paid Media Manager, where your keen analytical skills will be essential as you delve into Google and Bing (search, display, video, PMAX, discovery), Meta, programmatic, lifecycle marketing (email, retargeting), and new channel opportunities.
You'll play a vital role in ensuring our campaigns are optimized through testing, data analysis and campaign management, helping us generate demand and traffic and attract a larger, quality audience to our marketplace properties (sparefoot.com, storage.com, selfstorage.com).
Campaign Setup & Management
- Assist in the setup and management of paid media campaigns across various platforms (Google, Bing, Meta, etc.).
- Implement campaign targeting, bidding strategies, and ad creatives (including ordering creative and writing ad copy).
- Conduct keyword and audience research for targeting and optimization.
- Assist with procedures such as search query mining, bid modifier adjustments, refining keywords, campaign restructure, bidding and budget optimization to maximize return.
- Execute and monitor A/B testing in campaigns and on landing pages in partnership with our product team.
Campaign Performance Tracking
- Track and analyze key campaign performance metrics (e.g., impressions, clicks, conversions, cost per click/conversion).
- Report on key performance metrics (KPIs) comparing them to our Paid goals and benchmarking data. Surface any trends to leadership.
- Complete daily pacing reporting decks, analyzing daily data and reporting back any anomalies.
- Analyze campaign data to identify trends, patterns, and areas of opportunity.
- Maintain process documentation and stay informed on industry best practices, algorithm updates, and trends in Paid Media.
What you will need:
- Minimum 2 years of relevant experience.
- Bachelor’s degree in Marketing, Communication, or related field.
- Knowledge of Google Ads, Bing Ads, and/or Meta Ads
- In-depth MS Excel knowledge including pivot tables, VLOOKUPs and IF statements.
- Experience with Tableau, Looker or other data visualization tools is a plus.
- Strong analytical and problem-solving skills
- Self-starter with the ability to take on new projects with minimal guidance to support company initiatives and hit goals
- Enthusiasm for working within a project management tool
- A detail-oriented personality - you know that the little things are what makes or breaks campaigns
- Comfortable working for a 100% Work from Home company. Prior experience working from home is a plus.
- Automation/Email experience is a plus.
- Prior experience in consumer marketplaces is a plus
