What are the responsibilities and job description for the Digital Marketing Specialist position at Summa?
Job Description
Job Description
Title : Digital Marketing Specialist
Location : Katy, TX - Onsite
Duration : Contract
Work Requirements : US Citizen, GC Holders, or Authorized to Work in the US
Summary :
The Digital Marketing Specialist will be responsible for collaborating with cross-functional teams, optimizing personalized product recommendations, and continuously improving search performance through data analysis and A / B testing. The ideal candidate is a strategic thinker with strong problem-solving skills, capable of managing multiple projects in a fast-paced environment.
Responsibilities :
- Develop and implement digital marketing strategies that align with business goals.
- Manage, create, test, and deploy various eCommerce campaigns and projects.
- Assist with audience segmentation, personalization, and measurement.
- Collaborate with cross-functional teams to ensure personalized product recommendations are aligned with business objectives.
- Continuously monitor and optimize recommendations based on user behavior, preferences, and historical data.
- Implement A / B testing to refine recommendation algorithms and improve performance.
- Partner with teams such as merchandising, project management, and design to ensure task and project deliverables are completed on time.
Qualifications :
Summa provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Summa complies with applicable state and local laws governing nondiscrimination in employment.
