Director of Marketing

Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong background in various marketing strategies, including print advertising, social media marketing, and SEO. This role requires exceptional collaboration skills to work closely with the team to ensure cohesive messaging and effective campaigns.

Sumner County is Tennessee's 8th largest county by population and is located on the central northern border of Tennessee 25 miles northeast of Nashville.

PRIMARY DUTIES AND RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies that enhance brand visibility and drive engagement.
• Oversee print advertising campaigns, ensuring alignment with overall marketing objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Lead social media marketing efforts across various platforms to increase brand awareness and audience interaction.
• Analyze campaign performance metrics and adjust strategies as needed for continuous improvement.
• Develop and manage campaigns for events, destinations, and tourism.
• Create marketing collateral including flyers, brochures, signage, and newsletters.
• Collect, process, and analyze marketing metrics to determine successful strategies.
• Oversee other related marketing initiatives.

WHAT WE ARE LOOKING FOR

• Proven experience in a marketing leadership role, preferably as a Director of Marketing or similar position.
• Strong knowledge of print advertising, social media marketing, HTML and SEO.
• Excellent collaboration skills with the ability to work as part of a closely knit team.
• Proficient in market research techniques and data analysis.
• Experience with WordPress or similar content management systems is preferred.
• Strong communication skills, both written and verbal.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
• Strong understanding of marketing platforms including Google Ads, social media, Photoshop, Canva, etc.
• Creative and attention to detail
• Ability to pivot when needed and not afraid to think outside of the box.
• A “can do” attitude.
• Passion for marketing and staying updated on industry trends

This is an exciting opportunity for a motivated individual looking to make a significant impact in the digital marketing landscape. If you possess the required skills and are eager to contribute to our dynamic team, we encourage you to apply.

Sumner County Tourism is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. We intend to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, color, national origin, ancestry, religion, sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, or any other status protected by federal, state, or local laws.

Job Type: Full-time

Pay: $38,000.00 - $45,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Gallatin, TN 37066 (Required)

Ability to Relocate:

• Gallatin, TN 37066: Relocate before starting work (Required)

Work Location: In person

Salary : $38,000 - $45,000