What are the responsibilities and job description for the Marketing and Social Media Associate position at SUNSHINE TAPE PRODUCTS LLC?
Description
The Marketing and Social Media Associate is responsible for the day-to-day management of the company’s social media properties and will work closely with other digital marketing efforts to generate a social media marketing strategy that will promote customer engagement and brand awareness. Your passion for social media as a marketing, advertising, and communications tool will result in the adoption and implementation of social media best practices across all social media channels.
The successful candidate will be an excellent organizer, a creative writer, have an eye for design, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.
Requirements
• Have a pulse on beauty/fashion industry trends.
• Development and implementation of content for brand’s social media channels through content creator partners.
• Plan, post, and maintain engaging content on our numerous social channels.
• Monitor activity on Social Media sites; engage in a positive manner and edit when needed.
• Perform daily community management on all social media platforms by engaging with followers, commenting on tagged posts, and answering inbound inquiries in a timely manner.
• Develop an engaging and brand-aligned content calendar every month, ensuring content schedule deadlines are met.
• Create “in-the-moment” content to compliment pre-planned content
• Monitor brand analytics across numerous channels and provide reports to creative, marketing and brand managers on a weekly basis.
• Establish and maintain relationships with brand ambassadors.
• Responsible for increasing social media following an engagement.
•Keyword research
• Blog creation and posting
•Email marketing creation, implementation, and strategy
• Basic graphic design
• Coordinate with Marketing & Creative team
• Assist in all marketing needs, as requested by Marketing Manager and Brand Manager
• Able to multi-task under time constraints, meet deadlines and work within a fast-paced environment.
• Must be well organized, detailed oriented and demonstrate an ability to manage multiple projects.
• Work directly with leading industry trade publications, distributors, and trade show marketing teams representing our brand.
• Maintain brand integrity when collaborating with other departments like marketing, sales, and brand managers.
• Ability to work with a wide variety of people and develop strong relationships.
• Assist with any other tasks assigned.
Skills and Qualifications
• Bachelor’s degree in communications, marketing, social media, graphic design, or a related or relavent field.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software preferred.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.