Institutional Marketing Coordinator

Job Description

Job Description

Position Description : MISSION

The mission of the Tobin Center for the Performing Arts, a non-profit arts organization, is to provide a world-class venue that promotes a diverse range of cultural, educational, and artistic experiences that improve the quality of life in San Antonio. To fulfill its mission, The Tobin Center established Tobin Entertainment LLC to generate additional financial support for Tobin Center programs and ensure quality arts entertainment is available to the public in performing arts centers and other venues throughout the United States.

DESCRIPTION :

Situated along the banks of the San Antonio River in the heart of the city, the Tobin Center for the Performing Arts transformed arts in San Antonio. Its stunning architecture, creative interior design and lighting, exceptional acoustics, and blockbuster talent from around the world attracts widely diverse audiences from San Antonio and the region.

The remarkable flexibility of the 1,750 seat H-E-B Performance Hall, with its distinctive flat-floor capability, opens the door for performances and events of almost any sort. The acoustics can be tuned to fit the performance and the physical set-up of the performance hall; and the sound insulation throughout The Tobin Center enables simultaneous use of the Performance Hall, the Studio Theater, and the River Walk Plaza.

Audiences can see and hear performers and performances of every kind at the Tobin Center for the Performing Arts.

THE TOBIN CENTER INCLUDES THREE VENUES :

tThe H-E-B Performance Hall is a 1,750-seat performance space with excellent sound capabilities, adjustable for both acoustic and amplified musical presentations. The main floor converts from traditional theater seating to a flat-floor concept capable of seating more than 600 for banquet or cabaret style events or up to 1,050 for a general admission standing-room event.

tThe Carlos Alvarez Studio Theater is a 300-seat studio theater with numerous flexible-seating options and arrangements.

tThe Will Naylor Smith River Walk Plaza is an exterior venue along San Antonios River Walk that is ideal for films, concerts, and events. The plaza can accommodate seating for 600 people and includes a state-of-the-art 32-foot video wall.

TOBIN ENTERTAINMENT, LLC :

Tobin Entertainment LLC., the off-site tour and promotion division of The Tobin Center for the Performing Arts, was created to generate additional financial support to drive meaningful change in San Antonio through Resident Companies, Generation Next, and diverse community outreach.

Tobin Entertainment partners with performing arts centers and other venues all over the United States to bring quality entertainment to the public. Tobin Entertainment LLC currently operates in 70 cities in 29 states nationally.

POSITION SUMMARY :

The Institutional Marketing Coordinator is responsible for coordinating marketing efforts related to institutional departments, resident companies, and community engagement events. This role includes assisting with institutional public relations, collaborating with partners to ensure brand consistency, and supporting the promotion of the mission and activities of The Tobin Center.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Institutional Marketing :

tSupport the planning and execution of marketing campaigns for institutional departments, including the Gen Next Education Initiative, Development, and Community Engagement.

tCollaborate with institutional departments to ensure consistent branding, messaging, and integration of marketing goals across campaigns.

tCreate and curate dynamic content to tell The Tobin Centers story through all digital channels, equally representing our productions, education initiative and community outreach efforts, while maintaining a consistent social media voice and tone.

tAssist in donor, sponsor, and member recognition and relations, ensuring all marketing materials and communications appropriately acknowledge contributions, foster engagement, and actively promote membership opportunities.

Resident Company Marketing :

tCoordinate marketing and promotional efforts for all five Resident companies : Opera San Antonio, Ballet San Antonio, Youth Orchestra of San Antonio, Classical Music Institute, and The Childrens Chorus of San Antonio.

tServe as a marketing liaison to resident companies, ensuring alignment with The Tobin Centers branding and strategic objectives.

Community Engagement :

tAssist in developing and coordinating the details of community engagement events, including scheduling, logistics, and promotional efforts, in collaboration with the Front of House and other departments to ensure seamless execution.

tSupport partnerships with community partners to enhance event visibility and attendance.

Digital Marketing :

tSupport the creation and curation of dynamic content for The Tobin Centers digital channels, collaborating with the marketing team to equally represent productions, education initiatives, and community outreach efforts while maintaining a consistent social media voice and tone.

tRespond to customers inquiries and complaints on social media platforms in a timely and professional manner.

tManage updates to The Tobin Centers website, serving as the primary point of contact for internal departments and resident company change requests.

tDevelop social media and email marketing campaigns, crafting and scheduling emails to maximize reach and participation.

Public Relations and Media :

tSupport public relations efforts for institutional programming by writing and distributing press releases, coordinating media interviews, and managing influencer partnerships.

tAssist in maintaining relationships with media outlets, influencers, and key community leaders to support institutional and community engagement goals.

tPitch stories to media outlets to highlight The Tobin Centers institutional and community impact.

Collaboration and Support :

tWork on special projects, initiatives, promotions, and other tasks as assigned by the Marketing Manager, Director of Marketing, or Vice President of Brand and Engagement.

tCollaborate with other departments, Resident partners, and talent representatives to coordinate marketing activities and ensure alignment with organizational goals.

tEffectively prioritize tasks to ensure timely completion of marketing initiatives and campaigns.

tAbility to take direction while also displaying strong personal initiative.

tUtilize The Tobin Center calendar to track event dates, confirm spaces, and ensure proper scheduling and communication with relevant departments.

Reporting and Strategy :

tRegularly report campaign performance metrics and provide actionable insights to the Marketing Manager and Director of Marketing to optimize strategies.

tUtilize analytics tools to refine strategies and ensure alignment with organizational objectives.

QUALIFICATIONS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

tBachelor's degree from four-year college or university; or five years related experience and / or training; or equivalent combination of education and experience.

tPassion for the arts and a deep understanding of the cultural landscape of San Antonio, including suburbs and surrounding communities. Theater / live entertainment / destination marketing field a plus.

tExceptional communication and interpersonal skills, with the ability to engage and inspire a wide range of audiences.

tPossess ability to work on multiple projects simultaneously, set priorities, and meet short deadlines with limited supervision.

tProficiency in social media management platforms (e.g., Hootsuite), email marketing programs (e.g., Mailchimp,), and basic familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.

COMPETENCY :

To perform the job successfully, an individual should demonstrate the following competencies :

tLeadership Consistently accomplishes the expected objectives and takes on extra tasks or projects as necessary. Maintains a positive, achievement-oriented attitude and influences others to do the same. Takes initiative with and is proactive in approach to accomplishing tasks. Ability to make decisions and take actions consistent with organizational goals.

tInitiative Level of interest in role development, degree of motivation, and willingness to improve performance and increase job knowledge.

tJudgment Uses discretion in making decisions within the scope of their job. Refers decisions beyond this scope to supervisor.

tCommunication Skills Includes the ability to express ideas effectively whether face-to-face or in writing in both individual and group situations. Communications are conveyed in a clear and concise manner to the audience. Adjusting tone and terminology to the needs of the audience. Openly exchanges information in a timely manner. Knows who to keep informed.

tPlanning and Organization Ability to schedule workload, set priorities and manage time in order to complete assignments and fulfill responsibilities.

tManagement of Resources Ability to use time, technology, and people as efficiently and effectively as possible. Makes suggestions to improve the resources that pertain to incumbent job responsibilities.

tCustomer Focus Interaction with internal and external customers. Requires putting yourself in the customers place, anticipating and meeting needs quickly and accurately. It also means following up and monitoring situation to be sure the customer is satisfied.

tTeamwork Ability to interact and develop relationships with co-workers, give and receive constructive input, contribute ideas and viewpoints, adapt to changing circumstances and expectations and commitment to understand and remedy interpersonal conflicts.

tWork Habits Demonstrates commitment, dedication, cooperation, positive behavior, adaptability, and flexibility with changes in jobs and duties. Being able to anticipate change and bring about changes when they are needed with proper professionalism.

tCreativity Uses unique approaches and inventiveness. Seeks new alternatives and ideas. Takes appropriate action, and is efficient, resourceful, and creative in attaining position objectives. Ability to be self-directed.

tBusiness & Organization Knowledge Having knowledge of The Tobins business involves understanding our industry and how the incumbents position and knowledge plays an important role in the success of the organization. It also includes the ability to acquire new knowledge of our industry and using this information to get things done.

WORK ENVIRONMENT AND PHYSICAL / MENTAL ACTIVITIES :

tClimate controlled office environment; Minimal exposure to inclement weather.

tRegular work hours that can often include evenings and weekends.

tAbility to operate assigned office equipment and to adhere to all safety guidelines.

tStanding, walking, sitting for prolonged periods of time; reaching, stooping, bending, kneeling, navigating stairs, hand and finger dexterity, clear speech, hearing / listening.

tClarity of vision with the ability to bring objects into sharp focus; color perception.

tIntense concentration over extended periods of time that can include frequent interruptions for questions and advice. Stress associated with competing priorities and time deadlines is occasionally an element of this position which must be recognized and successfully managed.

tAbility to lift up to 30 pounds.

tAbility to maintain confidentiality and discretion.

Machines, Tools, Equipment and Work Aids : Representative but not all inclusive of those commonly associated with this position are computer, printer, copier, hand radio, and telephone.

Communication :

An Application for Employment must be filled out in order to be considered for employment. The Tobin Center Application may be found at www.tobincenter.org under the About tab. Please send an availability schedule and resume in addition to your application.

Mail Application to The Tobin Center Administrative Offices at :

115 Auditorium Circle

San Antonio, TX 78205

Attn : LuAnn Stidham

Or email to : LuAnn.Stidham@tobincenter.org