What are the responsibilities and job description for the Digital Marketing & Analytics Manager position at Sweat and Tonic?
About Sweat and TonicSweat, recover, connect. Sweat and Tonic (S&T) brings together the best of boutique fitness and wellness, offering the widest collection of expertly programmed yoga, Pilates, HIIT, and indoor cycling group fitness classes under one roof. With premium spa facilities, café, and bar offerings, guests can recharge, recover, and reignite. Relax and rejuvenate in Tonic Spa, S&T's premium wellness and recovery hub that combines traditional high touch services with high-tech amenities. Tonic House, the multi-functional lounge, workspace, and event venue, inspires social connection, collaboration and innovation. Since opening in 2019, we've innovated and expanded our state-of-the art classes across multiple channels : In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof - a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 sq.ft. immersive fitness & wellness hub in Toronto at The Well. We're now set to open our third location in Toronto in the prestigious Yorkville neighbourhood. This is a unique, once-in-a-lifetime opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.
About the Role :
We are seeking a full-time Digital Marketing & Analytics Manager on our Marketing team to support the expansion of the S&T brand and drive customer and revenue growth. The ideal candidate is creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and creating exceptional guest experiences.
Primary Job Responsibilities : Create, execute, and manage successful digital programs through all S&T channels to drive brand growth and lead generation, including digital advertising, search ads, SEO, social media, customer acquisition and loyalty programsDevelop and implement marketing reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channelsPerform research, analyses, and testing with a variety of tools to gain insights to help shape and optimize marketing strategyPrepare weekly, monthly, and quarterly reporting within the marketing department, including but not limited to : customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagementWebsite and app updates, including building web pages, managing website updates on S&T's main site, online retail shop, and operating platform, and performing regular audits and improvements to maintain optimal experience and function of the digital S&T experienceWork with cross-functional teams to execute on high quality marketing campaigns, promotions, activities across all of S&T business units including fitness, events, food & beverage, Tonic Spa, and retailMonitor existing communities and competitors within target markets to develop benchmarks, ideas, identify emerging industry trends, and drive qualified audiences
About You : 4-6 years of experience in digital marketing and marketing analyticsThorough understanding and hands-on experience with campaign management and reporting tools such as Google Ads, Google Analytics 4, Looker Studio, SEMRushThorough understanding of SEM, SEO, and digital marketing best practicesThorough understanding and hands-on experience with HTML, CSS, JavascriptHands-on experience with ShopifyProficient in Google Marketing Platform, Google Ads, Meta, and various social mediachannelsProficient in Microsoft applications, including Excel and PowerPointExceptional written and verbal communication skills, including creative writingThorough and detail-oriented; outstanding organizational and time management skillsAbility to understand, interpret, and transform complex ideas and information into easy-to-understand, customer-centric marketing and communicationsAbility to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the businessStrong interest and highly skilled in working with numbers, making sense of metrics, and using data to drive actionable insightsExperience in graphic design an asset, specifically with the Adobe Creative Suite including InDesign, Illustrator and PhotoshopPhotography and videography skills an asset
Compensation and Benefits : Base salary $80,000 - $100,000 dependent on experience10% annual bonus planComprehensive health benefitsUnlimited S&T membership for you and a loved oneAnnual salary appraisal40% off at Sweat and Tonic shop20% off at Tonic BarAccess to discounts at up to 5,000 retailers across CanadaEmployee Assistance ProgramTop-up parental leaveUp to $2,500 tuition reimbursement annually
Inclusion and Equal Opportunity Employment : We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.
Salary : $80,000 - $100,000
