What are the responsibilities and job description for the Online Advertising Manager position at SWISSGEAR?
Job Description
The Digital Marketing Manager will lead the development and execution of a comprehensive digital marketing strategy that drives revenue growth, acquisition, and retention for SWISSGEAR. This is a key leadership role that requires a strong understanding of digital marketing principles, excellent communication skills, and a passion for driving business results.
Responsibilities:
- Develop and execute a digital marketing strategy that aligns with business objectives.
- Manage and optimize paid media campaigns across multiple channels, including Google Ads, Google Shopping, Bing, Meta Ads, TikTok Ads, YouTube, and Programmatic.
- Collaborate with the creative team to develop high-impact creative assets for ads, emails, and social media.
- Monitor and analyze marketing performance metrics, making data-driven recommendations to improve campaign performance.
Requirements:
- 5 years of experience in digital marketing, ecommerce, or retail.
- Expertise in Google Ads, Google Shopping, Google Tag Manager, Bing, Meta Ads, TikTok Ads, YouTube, Programmatic, SEO, and Retargeting.
- Strong analytical skills and ability to interpret data.
- Intermediate proficiency in Microsoft Excel for campaign analysis.
