What are the responsibilities and job description for the Marketing Manager position at Swisslog?
Responsibilities
Make an impact
- Align with the global marketing plan and regional management to formulate local marketing strategy and approaches
- Sparring partner in the Americas marketing team to discuss strategic campaign direction
- Responsible to manage marketing budgets for events and campaigns to ensure optimal allocation of resources to achieve business objectives
- Implement and actively contribute to global marketing campaigns, including Account Based Marketing (ABM), locally adapted and implemented across Americas; including email marketing, digital advertising, social media, and events to generate leads and increase brand awareness
- Collaborate with external partners to develop promotional activities that align with business objectives
- Analyze data and metrics to evaluate the effectiveness of marketing campaigns and provide insights to improve future campaigns
- Work closely with the sales team to ensure marketing efforts are aligned with sales goals and objectives
- Collaborate with marketing colleagues across the globe to ensure successful execution of marketing initiatives
Day to Day Tasks :
Short Facts
