AVP, Co-Brand Analytics – Sun Country Airlines

JOB_POSTING-3-69750-6

Job Description

Role Summary/Purpose:

This AVP, will provide strategic insights and thought leadership to support portfolio analytics needs and drive profitable new account and purchase volume growth for the Sun Country Airline program. This role will work closely with the analytics functional leaders to provide strategic analytics, campaign design, tracking and reporting, segmentation, digital analytics, with actionable insights for this travel portfolio. They will also work closely with the client marketing team and the General Manager to promote sustainable growth of the portfolio, as well as deploy analytical insights and strategies around acquisition, early month on book, lifecycle, cross-sell and retention bases strategies. In addition, the role will have a heavy emphasis on hands-on analytics on a daily basis, leveraging Synchrony database, client retail database, as well as tools like SAS, SQL, R, Python, Tableau. Digital analytics experience with Google analytics and Adobe analytics is plus.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

• Identify actionable profit-based marketing and product opportunities through customer analysis and data driven insights
• Partner with Marketing, Risk, and Sales to develop integrated solutions to grow credit penetration and incremental sales and net income for confidential travel client portfolio
• Provide strategic thought leadership and influence SYF business leaders and client teams to implement marketing and product strategies based upon customer, financial and data driven insights
• Develop business case presentations and action plans to drive marketing strategy, including targeting recommendations, test design, channel optimization, product opportunities and cost/benefit analysis to review with client and marketing teams
• Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging data from multiple sources and advanced analytical tools such as segmentation, and statistical models
• Produce campaign analytics to track results of strategies deployed. Create "test" and "learn" culture through ongoing assessment of product and targeting strategies
• Partner with US based and offshore analysts to ensure high-quality execution and delivery of marketing analytics and reporting
• Act as a strategy and analytic consultant for large-scale initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project
• Perform other duties and/or special projects as assigned
• Develop strategies and reporting capabilities using the following tools:
• Data visualization tools using Tableau and BIRST to help develop dashboards and deliver insights
• Open-source tools such as Python and R to increase programming speed and ability and work with structured and unstructured data
• Leverage data from multiple sources to develop 360 customer analytics and measure interactions of the customer
• Perform other duties and/or special projects as assigned.
  
  

Qualifications/Requirements

• Bachelor’s degree and 5 years of work experience , OR in lieu of degree, high school diploma and 9 years of relevant data analytics work experience
• 5 years of progressive work experience, including:
• 3 years of experience applying analytics to understand and drive insights into customer behavior or customer engagement
• 3 years using statistical analysis tools and data warehouse tools
• Must be willing to travel up to 10% of the time
  

Desired Characteristics

• Proven hands-on experience utilizing SAS, SQL, R, or Python for data mining
• Experience with Tableau data visualization tool
• Digital analytics experience with Google analytics and Adobe analytics is plus.
• Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
• Experience using external data sources to drive growth for clients
• Strong marketing, creative and analytical skills
• Ability to influence senior corporate decision makers
• Excellent communication skills both written and verbal
• Ability to innovate and find creative solutions to meeting business goals
• Proven ability to work independently yet as key member and contributor to a broader team
  
  

Grade/Level: 11

The salary range for this position is 115,000.00 - 200,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  
  

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
  
  

Job Family Group

Data Analytics