PR Specialist

Job Summary

Ready to take your PR career to new heights? T Palmer Agency is on the lookout for a passionate Public Relations Specialist to join our innovative team. In this role, you will be instrumental in crafting and executing strategic PR campaigns, conducting in-depth client research, and securing impactful media coverage. You’ll create compelling press content, build strong media relationships, and collaborate across departments to enhance brand visibility. If you thrive on strategic communication, have a knack for storytelling, and love building connections, we want to hear from you!

Key Responsibilities:

• Research & Client Strategy Development
• Conduct thorough research on each client to create tailored PR strategies, calendars, and targeted campaigns.
• Identify relevant awards, partnerships, sponsorships, and events that align with client goals and enhance visibility.
• Press Release Development
• Craft and distribute press releases that showcase client achievements, certifications, or significant developments, ensuring alignment with their brand.
• Media Outreach
• Research and develop targeted pitches for local media, news outlets, blogs, podcasts, conferences, and other relevant platforms.
• Build and maintain strong relationships with journalists, bloggers, hosts, and influencers to secure impactful media placements.
• Client Communications
• Regularly engage with clients face-to-face, ensuring consistent communication and alignment on PR objectives and strategies.
• Media Preparation
• Provide media training and preparation for clients, including creating talking points, interview questions, media kits, and other prep materials to ensure clear, effective messaging.
• Cross-Functional Collaboration with Social Media
• Work closely with social media teams to ensure PR activities align with overall marketing strategies, supporting consistent messaging across all channels and enhancing community content.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• 3-5 years of public relations experience, with a focus on media relations, community outreach, and partnership building.
• Plus; if you have a background in the Finance, Insurance, or Tech spaces.
• Strong knowledge of the local media landscape and established media connections.
• Exceptional writing and communication skills, with experience in crafting press releases, pitches, and media preparation materials.
• Proficiency in conducting comprehensive research to support PR initiatives.
• Ability to create and present media reports to clients, showcasing campaign effectiveness.
• Proven experience in coordinating PR strategies with social media efforts.
• A strategic, proactive mindset with a knack for identifying new PR opportunities and fostering relationships.
• Experience using Google Suite (Google Sheets, Docs etc.), Monday, and Canva.

What We Offer:

• A role with a significant impact on the company's outreach and brand presence.
• A dynamic and supportive work environment.
• Opportunities for professional development and career growth.
• Competitive compensation.

Job Type: Full-time Hybrid

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Disclaimers: 

• Salary is based on experience.
• Must be located in New York, to meet for occasional in-person team meetings and our own events.

How to Apply

Interested candidates are invited to submit their resume, a cover letter highlighting their PR experience, and samples of recent media placements or campaign successes. We’re excited to welcome a creative and proactive PR Specialist to the T Palmer Agency team!