Consumer Insights Manager

Title: Consumer Insights Manager

Pay: $70-$79/hr.

Job ID: 61241-1

Location: Fully Remote (PST)

Duration: 8-month contract starting M-F, full-time (40 hours); W2

*Opportunity for extension or conversion based on performance and business needs*

Health Benefits PTO

Summary:

We are seeking a Marketing Insights Researcher for the RL Marketing Insights team within the Wearables Pillar. This role will support the Marcom and PMM Marketing teams by designing, executing, and delivering high-impact primary research, both quantitative and qualitative. The ideal candidate will translate strategic insights into actionable marketing plans and drive significant business results.

Responsibilities:

• Collaborate with cross-functional teams, including UXR, Product Data Science, and Marketing Decision Science, to develop a comprehensive learning agenda for the Wearables pillar.
• Design and conduct innovative quantitative and qualitative research to inform decision-making, strategic planning, and marketing/brand strategies.
• Translate research findings into actionable insights with clear recommendations, producing effective communication to motivate application of learnings across the organization.
• Execute full-cycle research independently and leverage insights to inform strategies and drive business outcomes.
• Collaborate proactively with a variety of partners and adapt to a dynamic, fast-paced environment.

Minimum Qualifications:

• Strong communication and presentation skills with a proven track record of delivering concise, executive-level syntheses to influence business decisions.
• Extensive experience in leading insights-driven campaigns and product/feature launches, driving impact and influencing decision-making.
• Ability to think holistically and analytically.
• 8 years of experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis.
• Problem-solving and prioritization skills to develop research problems and methodological approaches.

Preferred Qualifications:

• Experience conducting research on wearable technology.
• Experience with physical products is preferred.
• Experience in brand building and brand strategy development.

Must-Have Skills

• Brand Marketing Insight experience - Brand campaigns, campaign creative development
• Strong Communication skills
• Physical product campaign experience

Nice-to-have Skills

• Product development insights
• Strong Research background
• Capability to define and create strategies and promote products effectively.
• Unilever and CPG Marketing

Insight Experience: Experience with consumer-packaged goods (CPG) marketing insights and tech product development.