What are the responsibilities and job description for the Manager of Paid Media and Communications Strategy position at Talascend?
Talascend is currently seeking a Manager of Paid Media and Communications Strategy for a long-term contract position located in Plano, Texas.
OVERVIEW :
This role will be responsible for managing the strategy of paid media channels while being a cross-functional leader working across multiple teams - Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more - to ensure we deliver a best-in-class consumer experience.
RESPONSIBILITIES :
- Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates
- Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels
- Utilize customer analysis to optimize marketing programs and improve audience development of media programs
- Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
- Distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
- Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution
- Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)
- Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
- Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization
- Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs
- Coordinate external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization
REQUIREMENTS :
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We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.
Background Check and Drug Screen may be required.
