Director of Marketing and Communications

We are representing a boutique law firm with a national practice focused on litigation. Their experienced trial lawyers have a proven track record of success in high-stakes litigation. Clients turn to them for overcoming the many strategic challenges that arise in complex cases requires lawyers who have been there before. They are well known for their command of complex scientific and technical issues and are consistently called on to try cases involving these difficult issues across the country.

They specialize in large-scale cases, including major products liability, mass tort, intellectual property, antitrust, and other high-stakes commercial litigation for large US and multinational companies. Their clients include some of the world’s prominent Fortune Global 500 corporations. Their efforts on their behalf have earned accolades from The American Lawyer, Chambers & Partners, Legal 500, and other national publications.

Position Overview

In this newly created role, you will lead the firm’s marketing and communications initiatives with the ultimate goal to elevate the awareness and reputation of the firm, the Senior Associates/Partners and solidify their positioning as one of the legal industry's most respected firms across the US. This position is responsible for designing and executing a variety of marketing and communications strategies that strengthen the firm’s brand by leading brand strategy, the award/ranking submission program, digital presence, media relations, events, and strengthening client relationships. As the brand ambassador you will ensure the brand is fresh and cohesive across all channels and the brand is being positioned as an elite firm.

To excel in this role, you will bring excellent writing and interpersonal skills. You thrive at building relationships and trust among colleagues. This is an exciting opportunity to elevate the brand of a successful firm by strengthening the reputation of its attorneys and securing its long-term presence in the industry.

Key Responsibilities

Brand Marketing

• Brand Strategy and Management: Develop and implement a comprehensive brand strategy at both the firm level and associate level with the overall goal to enhance reputation and build a unique personal brand for each associate within the legal and business communities.
• Personal Branding: Develop personal marketing plan to highlight partners and associates individual strengths and support their growth. Mentor and coach on building their personal brand and network.
• Website and Content Creation: Oversee the firm’s digital presence to ensure a cohesive brand across website, social media, and digital content.
• Social Media: Lead and execute social media strategy at both the firm level and associate level on LinkedIn and evaluate other appropriate social platforms.
• Event Marketing and Sponsorships: Coordinate firm-sponsored events with ops team Identify sponsorship opportunities that align with the firm’s brand. Identify speaking engagement, webinar, podcast, etc. opportunities for associates.
  
  

Public Relations/Communications

• Award Submissions: Lead firm’s award submission program, including drafting submissions, creating and managing a calendar of submission dates, thinking “big picture” in evaluating and executing submissions, researching market trends related to industry awards, and spearheading the development of firm recognition initiatives (e.g., major firm wins, diversity & inclusion and corporate responsibility).
• Media Relations: Cultivate relationships with media outlets and secure coverage that support positioning as an industry leader. Collaborate with attorneys and media contacts/editors to identify opportunities for attorney publications or other promotion (e.g., practice highlights, awards, wins and accomplishments).
  
  

Relationship Marketing and External Communications

• Client Communications & Engagement: Develop a bi-annual bulletin and other targeted client communications to strengthen thought leadership, client relationships and improve organic growth opportunities. Implement client touch-point programs including milestone celebrations, industry achievements, and personalized communications.
• Client Expansion: Enable Senior Associates and Partners to uncover and capitalize on “land and expand” opportunities within existing client relationships.
• Customer Success: Design and execute the post case client feedback program and internal communication plan. Foster a client-centric mindset among all attorneys and leverage key insights to enhance market positioning.
• Client Materials: Support the development of compelling RFP responses and create visually engaging slide decks to assist teams in securing new business opportunities. Collaborate with case teams to design tailored marketing materials that highlight the firm’s expertise and align with client needs, ensuring consistency with the firm’s brand identity and strategic goals.
• Analytics: Analyze success of campaigns by evaluating and drawing insight from open rates, engagement, etc.
  
  

Firm Engagement

• Leadership: Lead a marketing coordinator and evaluate/determine need for additional resources. Be a proactive leader within the firm for all marketing related needs. Developing strong relationships at all levels and building trust.
• Internal Communications: Foster engagement and a cohesive workforce by contributing insights to company wide newsletter, training sessions, and more.
• Culture: Foster and reinforce firm culture and values. Create an environment of support and teamwork.