Marketing Manager

Overview

Client is seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a deep understanding of marketing strategies, advertising, and product management, along with a passion for leveraging data analytics to optimize performance. This role requires a creative thinker who can develop innovative campaigns while managing budgets effectively.

Duties

• Increase Company revenue from Online customers, quarter after quarter.
• Develop and implement a strategic marketing plan to expand PCC’s brand presence and market share.
• Oversee and implement marketing initiatives, including digital marketing, advertising, content creation, social media, public relations, and trade shows.
• Lead the branding strategy, ensuring consistent messaging and visual identity across all channels.
• Manage and optimize e-commerce and direct-to-consumer marketing efforts.
• Leverage data analytics to track marketing performance, measure ROI, and adjust strategies accordingly.
• Foster strong relationships with key industry partners, influencers, and media outlets.
• Work closely with the sales team to align marketing strategies with business goals and revenue growth initiatives.
• Oversee the marketing budget, ensuring cost-effective campaign execution.
• Work with and manage photographers and videographers to create new content for our website and social media platforms.
• Responsible for tracking, maintaining and increasing our email distribution lists.

Skills

• Strong knowledge of marketing principles, including advertising, product management, and performance marketing.
• Proficiency in SEO strategies and analytics tools such as Google Analytics.
• Excellent research skills to gather insights on market trends and consumer behavior.
• Ability to analyze data effectively for informed decision-making.
• Strong organizational skills with experience in budgeting and project management.
• Exceptional communication skills, both written and verbal, with the ability to collaborate across teams.
• Creative mindset with the ability to think outside the box when developing marketing initiatives.
• Join our team as we strive to enhance our brand presence and achieve remarkable growth through innovative marketing strategies.