What are the responsibilities and job description for the Marketing Campaign Manager position at TCI Transportation?
About Us:
At TCI Transportation, we are innovators in the transportation and logistics industry. We are dedicated to delivering exceptional services, fostering growth, and driving impactful change. We are looking for a talented and dynamic Marketing Campaign Manager to join our team and help us achieve our ambitious growth goals.
Position Overview: The Marketing Campaign Manager will be a pivotal member of the TCI Transportation marketing team, driving the strategy and execution of lead generation initiatives and marketing campaigns. This role is responsible for creating, implementing, and optimizing lead generation strategies to fuel business growth and designing integrated campaigns that engage target audiences and deliver measurable results.
Key Responsibilities:
- Lead Generation Strategy:
- Develop and implement lead generation strategies aligned with business objectives, focusing on driving high-quality leads for the sales team.
- Collaborate with sales leadership to define target audience personas and refine lead scoring criteria.
- Monitor, analyze, and report on lead funnel performance, providing actionable insights to optimize conversion rates.
- Campaign Management:
- Design, execute, and manage multi-channel marketing campaigns, including email, social media, digital advertising, PPC, and direct mail.
- Oversee the development of creative assets, ensuring consistency with brand standards and campaign objectives.
- Collaborate with Marketing Manager to ensure timely campaign execution and alignment with business goals.
- Marketing Automation and CRM Management:
- Leverage marketing automation tools (e.g., HubSpot, ZoomInfo, Salesforce) to build and execute automated campaigns.
- Partner with the sales team to ensure seamless lead handoffs and effective communication through the CRM system.
- Track, measure, and analyze campaign performance, delivering insights to inform future strategies.
- Content Development:
- Partner with Marketing Manager to produce engaging and relevant content for campaigns, including blogs, whitepapers, case studies, and social media posts.
- Ensure all campaign content is optimized for SEO and aligned with lead generation goals.
- Budget Management:
- Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI.
- Track and report on campaign spending, providing transparency and accountability.
- Collaboration and Leadership:
- Work closely with the broader marketing team, sales leadership, and external agencies to align efforts and ensure campaign success.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3 years of experience in marketing, with a strong focus on lead generation and campaign management.
- Proven track record of designing and executing successful lead generation campaigns.
- Proficiency in marketing automation tools and CRM platforms (e.g., Salesforce, HubSpot, ZoomInfo).
- Strong analytical skills with the ability to interpret data, generate insights, and optimize strategies.
- Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Exceptional written and verbal communication skills.
- Creative problem-solving ability and a strategic mindset.
- Familiarity with SEO, PPC, and other digital marketing tactics.
Preferred Skills:
- Experience in B2B or transportation/logistics industries.
- Knowledge of advanced analytics tools (e.g., Google Analytics, Tableau).
- Certification in marketing tools or platforms (e.g., HubSpot, Google Ads, Salesforce).
Compensation:
Starting at $70K Annually plus Incentive
About Us:
- We are a family-owned company doing business since 1978. Our core values are the foundation of who we are as a team and how we do business.
- We are dedicated and committed to safety, each other, and our customers.
- Our team is positive and passionate and come to work each day with a "Can Do" attitude. We strive to be creative problem solvers who bring innovative thinking in all our work.
- Being ethical, transparent, and accountable has helped shape our team and how we do business. We are looking for more people that match our core values to join our team.
Salary : $70,000
