What are the responsibilities and job description for the Account Manager position at TEGNA?
KFSM is seeking a passionate and driven individual to join our team as an Account Manager. The Account Manager supports Account Executives’ sales efforts by taking ownership of fulfillment in such a way that the AE can play their role of being client-facing, creating opportunities and closing revenue. The AM manages the day-to-day responsibilities of accounts to ensure proper implementation of their solutions. The Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital, aiming at retaining clients and growing business.
The Account Manager responsibilities:
• Provide support to assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review.
• Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on television in addition to implementation of special projects and promotions.
• Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
• Attend sales meetings and sales training to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
• Partner with Account Executives in identifying new/incremental revenue based on campaign results.
• Assist Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection and overall customer service.
• Regular tracking of client audience delivery using Comscore ratings, impressions, and campaign fulfillment.
• Communicate campaign delivery to clients.
• Coordinate with team to set up new customer accounts, contracts, order entry and revisions.
• Prepare all insertion orders prior to booking and ensure these orders have been pre-cleared.
Basic Qualifications:
• 1 to 3 years of account management in a professional, fast-paced media sales environment.
• Track record of successfully retaining and growing clients.
• Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
• Knowledge of Google Analytics and advertising solutions is highly desirable.
• Prior experience using CRM systems and MS Office suite.
• Ability to make decisions and solve problems independently to support customer needs.
• Self-motivation and willingness to work as a team player are essential attributes.
• Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
• Creative with ability to work effectively as part of a team and independently.
• Ability to handle and prioritize multiple tasks to meet deadlines.
• The position requires strong written and verbal communication skills, as well as strong organization and time management skills
