What are the responsibilities and job description for the Digital Marketing Manager position at TentCraft?
Company Description
Since 2005, TentCraft has specialized in building pop-up structures, custom tents, tradeshow assets, and event signage that capture attention and drive outcomes. By manufacturing and printing in-house, we offer unmatched quality, speed, customization, and expertise. Our in-house capabilities allow us to accommodate aggressive timelines and create unique, tailored products to meet our clients' needs. With a team of industrial designers, engineers, and graphic artists, we bring expertise to every project, ensuring client success.
Role Description
This is a full-time, on-site role for a Digital Marketing Manager located in Traverse City, MI. Day-to-day tasks include developing and implementing digital marketing strategies, managing social media marketing campaigns, generating leads, analyzing web analytics, and optimizing online presence. The Digital Marketing Manager will work closely with our creative and sales teams to align marketing initiatives with business goals and drive brand engagement and growth.
Qualifications
- Cover Letter required!
- Experience in Digital Marketing, including developing and executing marketing strategies
- Proficient in Social Media Marketing and Lead Generation techniques
- Skilled in Web Analytics to track and report on campaign performance
- Strong background in general Marketing principles and practices
- Excellent written and verbal communication skills
- Ability to work collaboratively with cross-functional teams
- Bachelor's degree in Marketing, Business, or related field is preferred
- Experience in the event management or manufacturing industry is a plus
