What are the responsibilities and job description for the Marketing Operations Manager position at Tentek?
Operations, a Marketing Operations Manager drives the build and release or deployment of our messages by partnering with Technical, Product and Research teams. In addition, this role administers user messaging experiments to conduct and draw insights from strategies. This role is a hybrid of skill sets, which include : hands-on coding, experimentation instrumentation, messaging strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
Responsibilities
Build, quality assure, and release or deploy messages
Conduct split and multivariate experiments, ensuring protocols are administered to minimize bias
Operate or participate in refinement forums to unlock solution opportunities with partners
Proactively monitor releases and deployments to ensure they're performing against the requirement
Execute audience queries
Operate in a stage-gated agile framework, and support globally distributed team members with quality assurance peer review
Implement and audit all analytic encoding to enable messaging effectiveness
Ensure all messages conform to legal or compliance requirements
Basic Qualifications
3 years in marketing executing CRM / Lifecycle channel optimization and insights
Proficiency in SQL to build audiences
Expert in template scripting (e.g. AMPscript, Liquid)
Proficiency in CSS / HTML, with additional ability to extract assets from source files
Ability to operate within an agile framework via a global distributed team
Deep experience in email, push, sms, in-app messaging channels and platforms
Attention to detail, with an ability to identify issues and implement remedies
Ability to outline requirements and work on implementation with key stakeholders (e.g. engineers, consultants)
Self-motivated, with a drive to exceed user expectations and enable partner teams
Ensure all messages conform legal or compliance requirements
Ability to be on-call, when high priority business needs necessitate
Preferred Qualifications Experience in an operational role
Proficient specifically in Salesforce Marketing Cloud, Braze, and / or other lifecycle marketing platforms, ideally certified in one main platform
Experience in building lifecycle user journeys
Working knowledge of Jira, Confluence, Github, Airtable
Working knowledge of email and mobile channel best practices
Required Education Bachelor's Degree or equivalent work experience
