Demo

Email Marketing Program Manager

Tephra
Bellevue, WA Full Time
POSTED ON 3/17/2025
AVAILABLE BEFORE 4/12/2025

Description : Job Description :

  • CRM Functional Marketing Processes; Program ManagerRoles & Responsibilities :
  • co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.
  • Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.
  • Ability to perform and support all marketing campaign efforts including segmentation, HTML production / testing and quality assurance of all outbound campaigns across email.
  • Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
  • Track ongoing progress of projects and deliver timely updates to clients.
  • Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
  • Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
  • Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
  • Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
  • Leverage campaign management best practices to optimize campaign    performance, including techniques like A / B or multivariate testing, personalization, and segmentationTechnical / Functional Skills :
  • Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly
  • 10 years of campaign management skills, ability to multitask effectively, and work cross-functionally
  • 8 years of experience with SFMC, AEM, ACS, Hubspot, Eloqua
  • Experience as a project manager in an agile project environment
  • Content / HTML experience – Content Testing and QA
  • Ability to thrive in a fast-paced, fluid environment
  • Intermediate MS Excel
  • Ability to multi-task and manage stakeholders within a dynamic business environment
  • Extremely detail-oriented approach with strong analytical skills
  • Extensive understanding of digital marketing business practices
  • Knowledge of end-to-end campaign management processes
  • Excellent technical & analytical skills with strong business acumen
  • Previous experience working with Microsoft will be an added advantage
  • Passion to drive improvement in the overall customer experience
  • Experience working across multiple agencies / stakeholders and teams
  • Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting
  • Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
  • Experience managing a team is a plus
  • Motivate the team and manage deliverables on a day-to-day basisQualifications :
  • 10-12 years of experience
  • Location for the position will be in Bellevue , WA
  • Bachelors or Master’s Degree#LI-MG2

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