Communications Specialist II (Social Media)

Job Description

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our which are : Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who we are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through : Messaging, Branding, and Brand Oversight. For more information, please visit us at

What we want

The Communications Specialist II, under the direction of the Associate Director of Social Media, is responsible for monitoring engagement and Texas A&M’s communities on social media properties managed by the Texas A&M Social Media team, including institutional social media accounts and additional miscellaneous social media accounts. The Specialist will also work closely with the Associate Director to develop and write content for those same social media accounts. The Specialist will lead social media efforts and coordinate with content creators to plan and execute the social media strategy. The Specialist should have a strong understanding of the digital media landscape, trends, and emerging networks, while developing and growing their skills, experience and knowledge.

What you need to know

Commensurate on selected candidate's experience

This position may require some travel, may require work beyond normal office hours and / or work on weekends

This position is on-site at our main campus in College Station, Texas

Responsibilities

Social Media Management

Conceptualize, produce and execute creative copy for posts across all Marketing and Communications managed channels

Collaborate with creators and social media team

Manage various social media properties, working closely with internal teams to create engaging content

Social Media Community Management

Monitor and listen to online conversations across the brand

Manage direct message, comments, and replies to spark engagement, build a strong community and deliver swift, effective customer service on a wide range of topics related to Texas A&M

Develop and expand the online communities

Qualifications

Required Education

Bachelor’s degree or equivalent combination of education and experience

2 years of related experience

Preferred Qualifications

Bachelor’s degree in marketing, communications, or public relations

Three years of experience managing online communities, creating social media content, and experience in crafting content strategy

Knowledge, Skills, and Abilities

Demonstrated experience in X, LinkedIn, and You Tube platforms

Strong written and oral communications skills

Demonstrated ability to successfully manage projects

Ability to work professionally and harmoniously in a service-oriented position

Self-motivation and ability to manage time efficiently, as well as make quick decisions, with minimal supervision

Critical thinking skills

Ability to collaborate successfully with internal and external teams

Proficiency / mastery social media channels and emerging social media trends

Proven ability to create content specifically for social media communication

Ability to multitask and work cooperatively with others

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

with Texas A&M contributing to employee health and basic life premiums

of annual paid holidays

Up to and at least month

Automatically enrollment in the Teacher Retirement System of Texas

Health and Wellness :

Professional Development : All employees have access to free training, webinars, and limited financial support to attend conferences, workshops, and more

and for completing a degree while a Texas A&M employee