What are the responsibilities and job description for the Digital Marketing and Lead Generation Specialist position at Textbroker?

Job Description

Salary :

This is a hybrid position, with 3 days in office and 2 days remote. Depending on the candidate and experience, we're open to making this a full-time remote position.

Opportunity

We are looking to hire a driven and results-oriented Digital Marketing and Lead Generation Specialist . In this role, you will play a pivotal part in driving business growth by identifying new lead channels, creating and nurturing outbound marketing campaigns, and setting up high-quality meetings for our sales team to close deals. This position will be full-time with benefits, base pay, plus commission.

Who We Are

Textbroker is a global leader in content marketing services with over 15 years of experience. We provide custom content marketing solutionsincluding written content, SEO services, and consultingto more than 80,000 clients worldwide. Our U.S. market is our largest, with over 100,000 U.S.-based freelance authors, editors, and content specialists delivering exceptional results for our clients.

We offer a flexible, engaging work environment with remote work opportunities, paid vacation, health benefits, and an inclusive company culture.

What Youll Do

Identify and Develop Lead Channels : Research and leverage various platforms, tools, and networks to source potential B2B leads.
Marketing Campaign Creation & Nurturing : Design and execute targeted email, social media, and other outbound marketing campaigns to engage prospects and move them through the sales funnel.
CRM Management : Maintain accurate and up-to-date records in our CRM system to track progress and measure campaign effectiveness.
Collaborate with Sales : Work closely with the sales team to understand ideal client profiles, align strategies, and set high-quality meetings.
Data Analysis : Regularly analyze campaign data to optimize performance and report on key metrics to stakeholders.

What Were Looking For

Strong familiarity with content marketing, SEO, and digital solutions.

3 years of experience in a B2B environment, preferably in agency or digital marketing.

Proven experience creating and implementing successful marketing campaigns.

Expertise in working with sales and fulfillment teams, ensuring scalable solutions.

Strong analytical and problem-solving skills, with the ability to generate actionable insights from data.

An understanding of AI, LLM, and other emerging technologies.

A demonstrated ability to build a positive, results-driven team culture that aligns with company values.

Excellent communication and collaboration skills, with experience engaging with multiple stakeholders.

Proficiency with HubSpot, Microsoft Suite, and other business management tools.

Why Join Us?

Hybrid work environment with the option to work from home two days per week.

Generous benefits, including paid vacation days, 8 paid holidays, and comprehensive health benefits.

A supportive, collaborative company culture that values innovation and personal growth.

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Digital Marketing and Lead Generation Specialist

What are the responsibilities and job description for the Digital Marketing and Lead Generation Specialist position at Textbroker?

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