What are the responsibilities and job description for the Director of Brand Strategy position at The Baltimore Banner?
Join The Baltimore Banner—Shaping the Future of News in Maryland
Are you a visionary marketer with a passion for storytelling, innovation, and driving impact? The Baltimore Banner, a dynamic and rapidly growing digital news organization, is seeking a Director of Brand Strategy to elevate our brand and connect with audiences in meaningful ways.
As the Director of Brand Strategy, you will play a pivotal role in shaping how The Baltimore Banner engages with prospective audiences, driving awareness, consideration, and subscriptions. This is a high-profile, influential position reporting directly to the Chief Revenue Officer (CRO) and collaborating across the organization to align marketing efforts with critical business goals.
We are seeking a creative, data-savvy leader who thrives on innovation and has a proven record of accomplishment in reimagining brands, developing strategic partnerships, and delivering exceptional results.
Why Join Us?
- Be part of a mission-driven organization committed to delivering impactful journalism across Maryland communities.
- Lead marketing strategy for one of Maryland’s most trusted and innovative news brands.
- Work in a collaborative, fast-paced environment where your contributions will directly influence the organization’s success.
What You’ll Do:
- Strategic Leadership:
- Partner with the Chief Revenue Officer to guide and execute innovative, data-informed marketing campaigns.
- Develop and implement comprehensive marketing plans to meet and exceed business objectives.
- Analyze market trends and competitor strategies to inform and refine marketing approaches.
- Creative Vision:
- Collaborate with editorial leadership to oversee the creative direction and ensure brand consistency across all campaigns and materials.
- Inspire and lead an in-house designer to deliver high-quality, impactful creative assets across internal departments.
- Brand Innovation:
- Reimagine and differentiate The Baltimore Banner’s brand in a competitive market.
- Foster and manage strategic partnerships with other brands and merchants to amplify reach and growth.
- Data-Driven Decision Making:
- Track, analyze, and report on the effectiveness of marketing initiatives to senior leadership.
- Balance creative strategies with measurable data to optimize campaign performance.
What You’ll Bring:
- Experience:
- 8 or more years of marketing experience, ideally within the media or publishing industry.
- A proven ability to lead cross-functional teams and work closely with leadership.
- Expertise in brand development, creative production (TV/PRINT/DIGITAL), and managing multiple agency partners.
- Skills:
- Strong strategic thinker with a balance of creativity and analytical rigor.
- Excellent verbal and written communication skills; confident in presenting to stakeholders.
- Proficiency in budgeting, forecasting, and aligning marketing strategies with business goals.
- Skilled negotiator with the ability to influence outcomes and build meaningful partnerships.
- Mindset:
- A team player who thrives in fast-paced environments and embraces challenges with enthusiasm.
- Passion for news, storytelling, and connecting with diverse audiences.
Why You?
You’re a passionate, results-driven marketing leader with a love for the power of journalism. You have a knack for reimagining brands, engaging audiences, and using data to drive impactful decisions. You’re ready to take a beloved local news brand to the next level and leave your mark on the future of media in Maryland.
What We Offer:
- Salary Range: $125,000 - $150,000 plus corporate performance bonus eligibility. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.
- The opportunity to lead transformative marketing efforts for a trusted news organization.
- A collaborative, mission-driven culture that values creativity and innovation.
Our Amazing Benefits include:
- Flexible Paid Time Off
- Retirement savings - 401K plan offered through Human Interest, with a company match
- Student Loan Debt Repayment Assistance for qualified employees
- Full health benefits - medical, dental, vision, prescription, FSA/HSA., and coverage for family/dependents
- Sick Leave eligible for rollover
- Commuter Benefits
- 11 Paid National Holidays
- Employee Assistance Program
- Generous Parental Leave
- Company paid access to a wellness platform to support mental, financial and physical wellbeing
Our Core Values:
- Do what’s right. Honesty, morality, respect and the mission guide our actions and decisions. By doing the right thing, we inspire others to believe.
- Work together. We collaborate to create something special. Together we challenge assumptions, trust each other, take risks, and foster transparent and direct communication.
- Listen to be heard. Our stories are trustworthy. They are inspired by and created for our readers. Their story is our story. Communities are at the center of our journalism, and everything we do.
- Deliver impactful results. Acting as one accountable team and driven by an entrepreneurial spirit, we deliver bold and innovative results. We act fast, execute and learn. We celebrate great outcomes.
- Be inclusive. We celebrate the uniqueness of each individual and act by curating a culture that leverages diverse perspectives as the key to fulfilling our mission. The Banner is for all of us.
Ready to shape the future of news? Apply today to join The Baltimore Banner as our Director of Brand Strategy.
The Venetoulis Institute embraces diversity and inclusion, and we are wholeheartedly committed to being proactive in inspiring a culture of inclusion across our organization. We are dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every employee the opportunity to reach their full potential.
We are dedicated to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation due to a disability to participate in the application process, please contact careers@thebaltimorebanner.com to request accommodation. Reasonable accommodations may include, but are not limited to, adjustments in the application process, modifications or assistance regarding job interviews, and accommodations to enable access to our facilities. We appreciate the value that individuals with disabilities bring to our workforce and encourage applicants with disabilities to disclose their needs for accommodation to facilitate a smooth and inclusive recruitment experience.
Salary : $125,000 - $150,000
