Marketing Manager- CCG

JOB TITLE: Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Director of Branding & Marketing

FLSA Classification: Exempt

PURPOSE

The Marketing Manager is responsible for driving brand growth and customer engagement across CCG’s diverse restaurant portfolio. Through strategic marketing initiatives, this role enhances brand visibility, fosters community connections, and increases sales across digital and traditional channels. By blending data-driven insights, creative storytelling, and deep market understanding, the Marketing Manager ensures that CCG’s brands resonate with guests, positioning the company as a leader in the culinary scene.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop and implement SEO strategies to maximize organic search traffic.

• Analyze and monitor marketing performance using tools like Google Analytics, providing actionable insights.

• Serve as the primary contact for technical issues on Bentobox and PopMenu, ensuring efficient resolutions.

• Oversee the creation and execution of multi-channel marketing strategies, including digital and print assets, website content, and social media.

• Maintain and manage the marketing calendar, coordinating events, promotions, and local store marketing efforts.

• Continuously assess market trends to adapt and refine marketing plans.

• Organize and manage promotional events, including offsite activities, to increase brand awareness.

• Develop and manage a comprehensive Local Store Marketing (LSM) program focused on local outreach and grassroots engagement.

• Create and maintain store-specific marketing assets for catering, events, and holiday promotions.

• Use platforms like PopMenu or Bentobox to create supportive web pages for local promotions.

• Monitor and analyze sales data, ROI, and customer feedback to optimize LSM strategies.

• Attend pop-ups and events to capture promotional imagery for future marketing.

• Utilize Monday.com for project tracking, ensuring timely responses and clear communication of expectations.

• Plan and schedule social media campaigns using Social Pilot. * Manage multiple marketing initiatives concurrently, adhering to deadlines and budget requirements.

• Establish and maintain project timelines, budgets, and reporting to track ROI and optimize campaign strategies.

• Conduct market research to identify competitive opportunities (e.g., neighborhood-specific brunch, lunch, and happy hour insights).

• Use customer satisfaction surveys, Google, Yelp reviews, and social listening tools to understand customer preferences.

• Stay updated on industry trends and demographic shifts to inform CCG’s marketing direction.

• Report on campaign performance, providing data-driven recommendations for future improvements.

• Perform other related duties as assigned.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

• Strong organizational skills, creativity, and adaptability in a fast-paced environment.

• Excellent written and verbal communication skills.

• Ability to work efficiently and manage multiple projects simultaneously while under tight deadlines.

• Ability to work independently and as part of a team.

• Strong understanding of analytics and reporting tools.

• Proficiency in digital marketing, social media, and emerging trends.

• Familiarity with Google My Business, Mailchimp, PopMenu, Bentobox, and OpenTable is a plus.

• Experience in email segmentation and customer targeting.

• Ability to maintain a positive, enthusiastic, and energetic attitude under pressure.

QUALIFICATIONS/EDUCATION

• Bachelor’s degree in Marketing or a related field.

• 4 years of experience in marketing management, ideally in the restaurant or hospitality industry.

• Flexibility to work evenings and weekends as needed.

PHYSICAL DEMANDS & WORK ENVIRONMENT

Work Environment: Job is typically performed in a general office and/or restaurant environment.

Job Type: Full-time

Pay: $78,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 10 hour shift
• Monday to Friday
• Weekends as needed

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 7 years (Required)
• Hospitality: 2 years (Preferred)

Ability to Relocate:

• Denver, CO 80211: Relocate before starting work (Required)

Work Location: Hybrid remote in Denver, CO 80211

Salary : $78,000 - $85,000