Marketing Manager at The Custer Beacon

Job Description: Marketing Manager at The Custer Beacon

Position Overview:
The Custer Beacon is a vibrant casual American counter-service bar/restaurant renowned for its dynamic concert atmosphere, live music stage, and exceptional dining experience. We are seeking a creative and experienced Marketing Manager to develop and execute marketing strategies that elevate our brand, engage our community, and promote our unique offerings. This part-time role (4-8 hours per week) encompasses webpage management, updating menus and events calendars, social media marketing, customer engagement, email and text campaigns, and other marketing initiatives typical for a restaurant, music venue, and community cultural event space.

Key Responsibilities:

• Manage and update the website with current menus, events calendar, promotions, and other relevant content.
• Ensure content is fresh, engaging, and reflective of The Custer Beacon’s brand.
• Develop and execute social media strategies to build and maintain an active online presence across platforms.
• Engage with customers through comments, messages, and interactive posts to foster community and loyalty.
• Plan and implement email and text marketing campaigns to promote daily specials, events, and exclusive offers.
• Coordinate digital advertising efforts as needed and track the effectiveness of campaigns.
• Work closely with the restaurant and event teams to align marketing efforts with upcoming concerts, cultural events, and special promotions.
• Develop creative marketing materials (digital content, flyers, graphics) in collaboration with vendors or in-house resources.
• Monitor, analyze, and report on key marketing metrics (website traffic, social media engagement, campaign ROI, etc.) to continuously refine strategies.

Requirements:

• Proven experience in marketing roles, preferably within the hospitality, events, or entertainment sectors.
• Strong background in digital marketing, including website management, social media strategy, and email/text marketing.
• Excellent written and verbal communication skills with a keen eye for detail.
• Familiarity with website management platforms (e.g., Squarespace, WordPress) and basic SEO best practices.
• Creative thinker with the ability to work independently and manage multiple projects within a fast-paced environment.
• Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus.
• Strong organizational skills and a proactive approach to problem-solving.
• Must be comfortable working part-time (2-6 hours per week) with flexibility during special events or high-traffic periods.

Work Hours:
This is a part-time position requiring approximately 2-6 hours per week, with the possibility of additional hours during peak periods or special events.

Application Process:
Interested candidates are invited to submit a resume and cover letter detailing their qualifications and experience. We thank all applicants for their interest in The Custer Beacon; however, only those selected for an interview will be contacted.

Job Type: Part-time

Pay: $100.00 - $150.00 per week

Expected hours: 2 – 6 per week

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• Choose your own hours

Work Location: In person

Salary : $100 - $150