What are the responsibilities and job description for the Website Operations Manager position at The Custom Group of Companies?
The Digital Marketing team is seeking a highly motivated self starter to work as our Website Operations Manager. In this highly visible role you will be collaborating across the marketing and IT departments and be responsible for the end to end website planning and implementation process. Specifically the manager will be organizing the sprint planning cadence along with identifying the individual user stories and requirements necessary to bring digital priorities to life on company owned web platforms. In this role the manager will be connecting the dots among internal stakeholders and systems to produce the appropriate content and materials to optimize the user experience across our respective customer audiences.
ESSENTIAL DUTIES
- Drive technical Search Engine Optimization efforts to ensure the website is optimized and properly set up to drive organic traffic
- Partner with the business analyst to define and write detailed user requirements for the development team
- Review and test functionality against requirements prior to new features being published
- Collaborate with the engineering team to plan and manage sprint capacity and overall cadence ensuring efficient continuous delivery of web materials
- Define product roadmap and delivery calendar from what is acceptable as a minimum viable product with ongoing enhancements and refinements
- Identify data driven decisions through analytics and testing
- Maintain and optimize a web governance structure of alerts, prioritizing service ticket requests, continuous monitoring and troubleshooting to minimize errors and downtime
QUALIFICATIONS
- Strong communication skills and ability to coordinate projects cross functionally
- The ideal candidate has a balanced mix of technical skills and business acumen with a customer first mindset on how users behave within a digital experience with proven results
- Experience working with enterprise web CMS platforms is required; experience with Sitecore is a plus
- Working knowledge of managing content and configurations for new functional features across lower environments UAT through to live production on site
- Experience with Google Analytics 4 to inform decisions is strongly preferred.
- Experience managing website language translation, chatbot implementation, customer reviews integration, personalization features, and site optimization strategies across both product and services strongly preferred
- Solid understanding of Agile development practices and forums (e.g. Scrum, Sprint Delivery, backlog grooming management
EDUCATION and ADDITIONAL EXPERIENCE
- Bachelor's Degree required; MBA or relevant Master's Degree preferred
- 5-8 years of experience in leading/managing website development in a large cross functional team environment
- Exceptional ability to co-create and work collectively with various business leaders and key stakeholders
- Excellent oral and written communication skills, including the ability to organize, conceptually interpret and clearly communicate material developed collaboratively via the input of multiple parties; translate complexity into actionable actionable plans
Salary : $55 - $75
