What are the responsibilities and job description for the Director, Public Relations position at The NPD Group, Inc.?
Company Description
Come join us at NPD – we’re among the world’s leading market research firms and find ourselves at a very exciting time in our history. We provide market intelligence and strategic guidance to the world’s largest retailers and the manufacturers who fill their shelves. A key to our growth strategy is a focus on providing advanced modeling and solutions to incease the impact we can have for our clients. NPD offers a career filled with innovation and opportunity that is unique in the market research community and ideal for the creative and amibitious business research experts who join our family.
Job Description
Position Overview:
The PR Director for Checkout Tracking will be responsible for planning and executing communication strategies to support business goals for NPD’s Checkout Tracking, a new service which provides a comprehensive view of consumer buying behavior based on receipt tracking of online and offline purchases. The PR Director will create compelling content illustrating broad industry trends, thought leadership, and business applications for Checkout Tracking. He or she will also be responsible for driving and distributing content through multiple media platforms and introducing innovative formats to tell a compelling story and pave the way for sales. In addition to working closely with Checkout Tracking management, the individual will collaborate with NPD’s Content and Marketing teams to ensure program integration.
Responsibilities:
• Partner with Checkout Tracking management to create, refine and communicate key messages. Ensure consistent use of messages and provide ongoing communication counsel
• Conceptualize and develop compelling story angles and pitch concepts based Checkout Tracking data, focusing on retail trends and business applications
• Work with media outlets to place broad retail or B2B stories in national and regional business and consumer media
• Execute and deliver regional and other targeted campaigns to support sales efforts
• Coordinate with Sector PR leads on industry-specific articles and opportunities
• Write byliners, backgrounders, press releases, and introduce new content formats
• Drive and deliver content through diverse channels (including company Website, social channels)
• Identify conferences and speaking opportunities and pursue and manage speaking engagements for Checkout Tracking executives
• Collaborate with Marketing to provide input on advertising, marketing and promotion plans
Qualifications
• 7 years of strategic communications experience in B2B environment
• Successful track record delivering programs that meet or exceed business goals
• Expertise across diverse channels and platforms (owned, earned, and paid media)
• Excellent presentation, relationship building and communication skills
• Strong leadership, conceptual, and creative problem solving skills
• In-depth knowledge of the retail landscape a strong plus
Additional Information
Teamwork
To be successful in this role you must work effectively with colleagues across the organization regardless of level or role. This position requires a positive, energetic “can-do” attitude and willingness to both ask for and generously give help to colleagues. It also requires a willingness to be flexible and comfortable with sometimes rapidly shifting priorities and demands.
*NPD is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer.
Company Description
The world around us is changing. Retail is in a state of major transition, and consumers have more options than ever. As a leading provider of global information and advisory services, NPD is at the forefront of helping our clients, the world’s biggest brands and retailers understand and profit from these changes.
Since 1966, we have been helping businesses track industry trends and understand their customers in order to get the right products in the right places for the right people at the right prices. We serve more than a dozen industries including consumer electronics, entertainment, fashion, food / foodservice, toys, video games, and more.
We want to lead manufacturers and retailers on collaborating via the effective use of our information in line reviews and joint business planning.
To apply to this position click the following link:
https://hire.jobvite.com/j?cj=onoF1fwb&s=MG
