What are the responsibilities and job description for the Sales Manager position at The Sundry?
POSITION SUMMARY: The Sales & Events Manager is a highly motivated, forward-thinking, and creative minded individual that will drive all sales and events initiatives for The Sundry. The leading responsibilities of this role include managing and attending to all incoming event inquiries, analyzing and forecasting private event sales and effectively selling all private event spaces for The Sundry as well as working with The Uncommons. This position is equally responsible for proactive local and regional outreach to secure new business, event promotions, holiday planning and more to support revenue generation at the property. This position requires excellent organization, planning, communication, leadership and strategy.
GENERAL EXPECTATIONS:
- Act with integrity, honesty and knowledge that promote the culture, values and mission of TableOne Hospitality
- Perform all aspects of the position with efficiency, respect, friendliness, professionalism, teamwork, knowledge, patience, awareness, compassion, courtesy and initiative.
- Understand philosophy of management and ownership.
- Display consistent attention to detail and follow through of all restaurant and TableOne Hospitality policies.
- Represent the restaurant professionally through effective communication, collaboration, cooperation and relationships with all business partners.
- Understand completely all programs, procedures, standards, specifications, guidelines and training programs.
- Offer positive solutions to problems or issues and be a voice that is part of the decision-making team.
ESSENTIAL JOB FUNCTIONS: (Includes but is not limited to the following duties. Other duties may be assigned):
- Lead the development and maintenance of all sales materials and event menus in adherence with all brand and company standards through collaboration with Marketing, Operations and Culinary teams, ensuring all materials are current and readily available on pertinent marketing and sales channels.
- Create and implement local and regional outreach strategies with a community-first approach, fostering meaningful connections with key individuals and businesses to drive loyalty to both the brand and the location. Support positive community relations with neighboring businesses in the area.
- Attend to all inquiries via phone, email or internal request regarding private dining and special events for the restaurant in a timely and professional manner.
- Maintain TripleSeat and related platforms to ensure accurate and organized tracking of all inquiries and confirmed events as well as each efficient mailings and tracking of customer history and preferences. Work with restaurant leadership and Marketing to ensure updated and seasonal information is reflected in all sales brochures, reservation platforms and website.
- Ensure the restaurant is kept up to date with party information and headcounts so that there will be a sufficient number of staff with appropriate skill levels.
- Participate in regular meetings and strategic planning with Operations, Culinary and Marketing to ensure alignment on upcoming events, sales strategies, and revenue performance with an emphasis on identifying cost- effective initiatives to drive business. Provide regular updates on the success of these initiatives.
- Maintain an active presence onsite at the restaurant during certain private parties and events to provide on-site support, ensuring guest satisfaction and response to any requests. Frequency of onsite presence at the restaurant shall be determined by client meetings as well as size and needs of the event, including but not limited to high profile / expectation events, VIP clientele, buyouts, etc as well as operational or administrative support as requested by restaurant leadership. Schedule to be agreed upon on a case- by-case basis between Sales & Events Manager and General Manager.
- Continually observe, direct and assist staff where necessary during the entire event and ensure that all the details outlined on the functions sheet are performed.
- Lead post-event follow-ups with each party via thank you correspondence and assess guest satisfaction, with an emphasis on fostering loyalty for repeat and referral business. Include follow-up correspondence to vendors, speakers, and/or sponsors, etc where appropriate.
- Fully understand and comply with all federal, state, county and municipal regulations that pertain to health, safety and labor requirements of the restaurant employees and guests.
- Maintain an active knowledge of all menu items, prices, general service procedures, appropriate table settings and service ware.
- Work with appropriate individuals to develop and monitor timelines and deadlines related to all aspects of events, while simultaneously ensuring the information is communicated with staff, Michael Mina / restaurant partner(s) (as needed), and culinary management.
- Manage and work with appropriate staff to evaluate all events, ensuring continual improvement and superior guest service. Utilize feedback/survey instrument(s) to evaluate events, as appropriate, including gathering and disseminating the results received.
- Maintain a willingness to receive and effectively respond to constructive feedback for the betterment of the restaurant, the work environment and guest experience. Be willing to maintain an appetite to learn and grow as the business evolves and do so with tenacity and a positive attitude.
- Additional duties as assigned.
MANAGEMENT & SUPERVISORY DUTIES: In collaboration with Operations, Culinary and Marketing, assist with analyzing and forecasting event sales for the restaurant, strategizing efficient selling tactics including but not limited to creative promotions and outreach for need periods & understanding lead generation for the local and regional market(s), as well as collaboration with other TableOne Hospitality restaurants for sharing of best practices while upholding TableOne Hospitality values and standards.
REQUIRED QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- At least 5-7 years of prior experience in events management in a restaurant environment.
- Bachelors Degree in Hospitality Management or related field.
- Excellent communication (verbal and written) and organization skills.
- Ability to interact professionally and diplomatically with a variety of business partners.
- Responsive to constructive feedback from Management, Ownership, Chefs and Staff
- Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, and Outlook.
- Proficiency in TripleSeat and related sales & reservation platforms and POS systems
- Proficiency in InDesign, social media, and digital/email marketing a plus.
GROOMING: All employees must maintain a neat, clean and well-groomed appearance per Company standards.
LANGUAGE SKILLS: Ability to read and interpret general business documents, as well as the ability to write reports, presentations, and business correspondence.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an Sales & Events Manager to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the Sales & Events Manager is regularly required to stand, walk, sit, and talk or hear. Frequently it is required to use hands to handle, or feel objects, tools, or controls and reach with hands and arms. The Sales & Events Manager is occasionally required to stoop, kneel, crouch, or crawl. The employee must be able to assist with general event set up and breakdown which may include, but not limited to lifting, carrying and transporting supplies, etc.
The employee must be able to lift and/or move up to 30 pounds, be able to work in a standing position for long periods of time and able to safely lift and easily maneuver plates, cases of water, chairs and dining room tables when needed.
- Must be able to stand and exert well-paced mobility at least 8 hours in length.
- Must be able to exert well-paced ability to maneuver between functions occurring simultaneously.
- Must be able to exert well-paced ability in limited space.
- May be required to lift trays of food or food items weighing up to 20 lbs. occasionally.
- Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening, hearing and visual acuity.
- Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees.
- Vision occurs continuously with the most common visual functions being those of near vision and depth perception.
- Requires manual dexterity to use and operate all necessary equipment.
WORK CONDITIONS: The work environment characteristics described here are representative of those an Sales & Events Manager encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate but can be high when working evening hours or at off- site events. Due to the cyclical nature of the hospitality industry, the Sales & Events Manager may be required to work varying schedules to reflect the business needs of the restaurant. In addition, attendance at all scheduled training sessions and meetings is required.
COMMENTS: This job description is not an exclusive or exhaustive list of all the job functions that a Sales & Events Manager in this position may be asked to perform from time to time. Other duties may be assigned.
Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.