DIRECTOR - ASIAN MARKETING

Position Overview:

The primary responsibility of the Director – Asian Marketing is to direct the property’s marketing efforts in the Asian Market. Focuses on Asian customer productivity in Hong Kong, Taiwan, California/Domestic, Canada, Pacific Rim and Japan markets.

All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures.

Essential Duties & Responsibilities:

• Works with gaming operations to maximize drop/handle/win and bottom line margins.
• Focuses on Asian customer productivity in Hong Kong, Taiwan, California/Domestic, Canada, Pacific Rim and Japan markets.
• Periodically reviews all business practices to ensure strategic and cost effectiveness
• Sets and maintains high standards of service and practices throughout the property.
• Identifies training needs, initiates and reviews training and re-training activities. Personally runs programs as necessary.
• Works closely with Executive Director International Marketing to maintain positive working environment, accountability, adherence to GCB policy, and performance effectiveness.
• Responds to customer requests, concerns, and complaints in a timely and complete manner.
• Holds routine staff meetings, coffee talks, and annual performance reviews.
• Works proactively with other departments within marketing and with other divisions at The Venetian Resort.
• Focuses on team member acquisition and retention program to include benefits, communication, compensation, and incentive program individually as needed.
• Balances the need for financial control with need to remain consistent with The Venetian Resort’s standards and values.
• Effectively develops and manages Strategic Plan and Budget as a "roadmap" in achieving marketing goals.
• Clearly communicates daily the goals to be achieved in marketing by all subordinates.
• Diligently focuses on customer development (new and existing) including prospecting, promotions, events, and additional customer relationship management activity.
• Establish marketing foothold in Asian countries through travel and marketing campaigns. Work closely with Macao properties to promote customer development and brand synergy.
• Assists with collections and player management
  
  

Additional Duties & Responsibilities:

• Drives implementation and utilization of premium amenities and services: aircraft, premium suites, baccarat salon, limo/phantom.
• Monitors development and productivity of all Asian independent reps and branch offices.
• Develops travel/event program for visiting and prospecting guests, and related customer incentive programs to build customer loyalty and repeat trips.
• Analyzes and responds appropriately to issues raised by team member surveys.
• Develops relationships with US Visa consulates to assist customers with travel.
• Is continuously aware of current and forecast financial/business performance and is actively involved in analyzing and implementing required changes.
• Ensures that Asian Marketing operation complies with current operating criteria/policies and procedures.
• Continuously stays informed of applicable international marketing trends.
• Initiates revenue recovery program when needed with regards to hosts, special events, and direct marketing efforts.
• Focuses on driving host productivity through telemarketing, theo production, trips booked, new customer development, profitability, and event contribution.
• Safety is an essential function of this job.
• Consistent and regular attendance is an essential function of this job.
• Performs other related duties as assigned.
  
  

Additional Duties & Responsibilities:

Company Standards Of Conduct

All The Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Additional Duties & Responsibilities:

Minimum Qualifications:

• 21 years of age.
• Proof of authorization/eligibility to work in the United States.
• High School Diploma or equivalent.
• Must be able to obtain and maintain a valid Nevada Gaming Control Board registration, Alcohol Awareness (TAM) card and any other certification or license, as required by law or policy.
• 7 years of international marketing experience in the hospitality and or travel/tourism industry required. Experience with a 4 star/diamond property preferred.
• Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
• Must be able to work varied shifts, including nights, weekends and holidays.
  
  

Physical Requirements:

Must be able to:

• Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned.
• Physically access all areas of the property and drive areas with or without a reasonable accommodation.
• Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
• Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
• Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
• Work in a fast-paced and busy environment.
• Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.