Director, Marketing and Communications

• Title: Director, Marketing & Communications
• Classification: Full-time, Exempt
• Target Salary Range: $74,000 - $80,000
• Reports To: Producing Artistic Director
• Direct Reports: Patron Services Manager, Digital & Social Media Coordinator

The Director of Marketing and Communications (DMAC) owns the marketing and branding efforts for the organization from strategy through implementation and management. Reporting directly to the Producing Artistic Director, the DMAC plays a vital role in relationship management for Theatre Silco, as well as the development of the organization’s income generation strategies. In partnership with Theatre Silco leadership, the DMAC contributes to the success of initiatives such as overall awareness, community standing and industry reputation.

Primary Responsibilities:

• Strategic planning, coordination and implementation of annual marketing and branding plans
• Responsible for annual budget, staff, and project management across all marketing and branding initiatives and events
• Manages programming and marketing efforts to increase earned revenue through ticket sales
• Manages organization’s business relationships including but not limited to advertising sales, program sponsorships, and season sponsorships
• Organizes the overall branding guidelines for all communication and collateral messages (visual and verbal) as they relate to all departments and aspects of Theatre Silco.
• Collaborates with Director of Development on public relations strategies and donor branding strategies as it pertains to marketing effort
• Plays an ongoing role in patron relations, including but not limited to front of house tasks and participation and support in development and patron events as needed.
• Creating and managing the business sponsorship budgets (revenues and expenses) for all initiatives and channels pertaining to sponsorships, business relations, ad sales and other partner-related activities
• Creating and managing initiatives and channels pertaining to advertising of development opportunities and outreach initiatives
• Leading the coordination of website and social media platform efforts (with support from Digital & Social Media Coordinator), including training of staff, seasonal staff, board, and volunteers on web positioning and presence
• Under the direction of the PAD and in collaboration with the Director of Development, this position will provide strategic planning, budgeting, solicitation, and implementation of sponsorship efforts relating to all aspects of programming, including theatre, music concerts, educational programming, and season sponsorship
• Serving as the marketing and branding liaison with Town of Silverthorne (TOS) staff, which including recommending and implementing joint marketing efforts, co-advertising arts initiatives for local and destination target audiences, and collaborating with TOS on the implementation of any joint events

Qualifications/Required Skills:

• Bachelor's degree in a related field or commensurate experience
• 4 years of marketing/sales experience
• Strong organizational and administrative skills with the ability to multi-task.
• Ability to work independently and be a team player with excellent time management and people management skills
• Written and oral presentation skills a plus
• Intermediate computer skills in PC and/or MAC systems
• Knowledge of web and social media outlets a necessity
• Experience working on software programs including content management systems preferred

General/Organizational Expectations: These competencies are to be demonstrated by everyone in employed by Theatre Silco. They represent a standard of expectancy as it relates to the organizations core values.

• Quality/Compliance: Achieving a standard of excellence with our work processes and outcomes, honoring Theatre Silco policies
• Customer focus: Striving for the highest customer satisfaction, going out of our way to be helpful and pleasant, making it as easy as possible on the customer rather than our organization
• Communication: Balancing listening and talking, speaking and writing clearly and accurately, keeping others informed
• Collegiality: Being helpful, respectful, approachable and team oriented, building strong working relationships and a positive work environment
• Initiative: Taking ownership of our work, doing what is needed without being asked, following through
• Efficiency: Planning ahead, managing time well, being on time, being cost conscious, thinking of better ways to do things
• Coachability: Being receptive to feedback, willing to learn, embracing continuous improvement
• People management: Setting clear expectations, reviewing progress, providing feedback and guidance, holding people accountable

Job Type: Full-time

Pay: $74,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Choose your own hours
• Monday to Friday
• Weekends as needed

Application Question(s):

• What about this role is a great fit for you?
• Are you currently located within commuting distance to Silverthorne?

Work Location: Hybrid remote in Silverthorne, CO 80498

Salary : $74,000 - $80,000