What are the responsibilities and job description for the Marketing Manager position at Thomas Jefferson Foundation, Inc.?
About the Thomas Jefferson Foundation
The Thomas Jefferson Foundation has a twofold mission of preservation and education, and was incorporated in 1923 to preserve Monticello, the home of Thomas Jefferson, in Charlottesville, Virginia. Today, the Foundation seeks to bring history forward into national and global dialogues by engaging audiences with Jefferson's world and ideas, and sharing the history of everyone, enslaved and free, who lived and labored at Monticello. Monticello is recognized as a National Historic Landmark, a United Nations World Heritage Site and a Site of Conscience.
Marketing Manager
Purpose:
The Marketing Manager is responsible for assisting in the creation of, and implementation of multichannel marketing strategies to drive visitation, revenue, brand awareness, and mission-aligned initiatives at Thomas Jefferson’s Monticello.
We will look to you to:
- Create and execute strategic marketing plans and tactics to drive visitation, both tours and special events/programming, and revenue-producing offerings including on-site F&B and retail sales, as well as Monticello’s Jefferson Vineyards.
- Develop and oversee digital advertising campaigns (ad sets, messaging, landing pages) and serve as an agency liaison. Work with agency, website team, and ticketing team to track advertising campaign and landing page performance with an eye toward optimization and continuous improvement.
- Write, edit, and proof emails in support of email marketing campaigns to drive visitation and raise awareness of Foundation research, discoveries, events, programming, announcements, and more.
- Serve as the department’s primary liaison with the organization’s F&B/site rental vendor, ensuring clarity around needs, challenges, and deadlines for both the department and the vendor.
- Manage and update department-level marketing content calendar. Contribute to organizational futures calendar.
- Work with Digital Content Producer to develop photography and videography strategies and tactics that support key messaging and brand positioning. Art direct brand photoshoots, as needed.
- Work with Director of Marketing & Communications to ensure best use of budgeted funds, ensuring efficient allocation of resources and tracking ROI for campaigns.
- Monitor and analyze the effectiveness of marketing activities using metrics and KPIs. Provide regular reports and recommendations for improvement. Use performance insights to refine marketing strategies and improve outreach.
- Supervise, train, and evaluate direct reports. Provide thoughtful, consistent feedback, both routinely and in written job performance appraisals, with an eye toward both Foundation goals and individual career growth.
- Foster a collaborative and creative work environment that encourages innovation and improvement.
Knowledge, Skills and Abilities:
- Bachelor’s degree in Marketing, Communications, Business Administration; or equivalent experience which demonstrates required knowledge, skills and abilities.
- Minimum of 4-6 years of experience in marketing. Prior management experience required. Preference for experience with nonprofit, museum, or cultural institution marketing.
- Strong understanding of marketing principles and best practices, including digital advertising, email marketing, social media.
- General management skills including people management, budget management, and project/program management.
- Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.
- Ability to work both independently and in a team environment.
Physical Demands and Work Considerations:
- Physical Demands: While performing the duties of this job, the employee will sit for extended periods of time, occasional standing, walking. Repetitive use of computer. Monticello is located on a mountaintop and walking on steep and uneven ground is necessary.
- Work Environment: Normal office working conditions. The office for this position is located in the Jefferson Library.
- Monticello is open 362 days a year. Occasional non-traditional shifts such as early mornings, late evenings, weekends, holidays are necessary.
- Ability to work all signature major events including Fourth of July.
- Must adhere to all Foundation policies, including dress code requirements.
*Please include a portfolio of your work or a link to your website in your cover letter or resume.
We provide the following benefits for our full-time employees:
- Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).
- Fitness club membership discount.
- Discount in the Monticello Café, gift shop, and Monticello online catalog.
- Employee Assistance Program (EAP) – free for employee and dependents.
- $500 employee referral bonus.
- Exciting quarterly social events for all employees.
If you believe this opportunity is the right fit for you, we encourage you to apply!
